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There was a time when companies required everyone to wear formal attire at work.
Today, when we think about those days, we roll our eyes. Why would you wear something as uncomfortable as a suit to your 9-5 office job? We are so used to casual attire that the mere thought of having to wear a uniform makes us cringe.
However, humans have used uniforms for millennia, and those in the most demanding and dangerous professions still do. Could it be that we are throwing the baby out with the bath water with our disdain for a unified dress code?
Don’t worry, I’m not arguing that we should reintroduce formal wear, it is uncomfortable and impractical after all. But what about something casual like t-shirts?
Here’s why you should consider using custom t-shirts as your company uniform…
Table of Contents
#1 Team spirit
Have you ever wondered why soldiers, policemen, and firefighters all wear uniforms?
I think it has to do with the importance of teamwork. People in these professions literally have to trust their colleagues with their lives. Teamwork is extremely important when you are fighting a war, chasing criminals, or putting out fires.
When you are in a situation like this, it makes sense to reduce the sense of individuality, and foster a collective identity. And what could be an easier way to do that than standardizing everyone’s appearance?
Now, of course, your work is probably much more mundane, and no one’s life is at risk. However, a group of scattered individuals is still less efficient than a cohesive team, so promoting team spirit makes sense. So why not use the same strategy and have everyone wear a (casual) uniform?
#2 Marketing
Promoting your company isn’t cheap. SEO, content marketing, email marketing, PPC advertising… It all adds up to a lot of money.
That is why you need to get creative. How can you leverage the assets that you already have to increase brand awareness?
You probably don’t normally think of your employees as assets, but they are the most valuable assets that your company has. So how can you use them to make your brand more known?
Custom t-shirts are the most obvious way to do that. When you give your employees apparel with your company’s logo, you basically turn them into walking billboards. This is especially true at conferences where your potential customers hang out!
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#3 Branding
Nowadays, branding is extremely important, and you have to put a lot of thought into it if you want to stand out from the competition.
You want your company to have a clear image. Think about brands like Apple, Facebook, or Coca-Cola. You immediately get images of Apple’s logo, Facebook’s color scheme, and Coca-Cola’s font, right? That is what you should aim for.
But it’s not enough to create an image for your company. You need to make it visible and promote it so that it would get lodged in people’s minds.
This is where custom t-shirts come in handy. They help to reinforce the image that you want to portray. Is your company serious? Or fun? Or maybe adventurous? You can convey all that with your uniform.
That way, when a potential customer sees your employee, they will not only recognize them immediately, but will also soak up the branding message that you have put on your custom t-shirts. This will help your brand get stronger!
Where can you get custom t-shirts?
Okay, so now that you are willing to give a casual uniform a try, the question is where can you get custom t-shirts?
I’d recommend going with a reputable print-on-demand company. You can easily print on demand with Printify (https://printify.com/print-on-demand/). It is trusted by over 50,000 merchants worldwide!
Image credit: rawpixel.com
Conclusion
We should be careful when it comes to discarding old customs. Yes, sure, a lot of them are just silly superstitions, and belong in the dustbin of history. However, some of these old customs actually contain deep wisdom, a wisdom that we can make use of even today.
I think that uniforms fall into that category. They help to foster team spirit, promote your organization, and enforce your branding. That’s how they were used for millennia… And it still works well today!
So don’t hesitate. Get your employees those custom t-shirts. You won’t regret it!
About Carson Derrow
