A brand ambassador is someone who is hired by a company to bring attention and awareness to its brand. The brand ambassador represents the company in a positive manner and helps to increase the company’s sales by bringing awareness of a product or mission to the public. Celebrities such as Tiger Woods (Tag Heuer), John Travolta (Breitling) and Nicole Kidman (Omega) are just a few of the most well-known brand ambassadors.
Celebrities aren’t the only ones getting in the ambassador game though. Everyday people are using their authentic influence to connect consumers and brands, whether it’s talking about a new product or representing a charitable organization. If this sounds like something you may be interested in, read the tips below on how to become a successful brand ambassador.
Be Authentic
Whether your interests include fashion, fitness, raising money for those in need, or anything in between, make sure you become an ambassador with a company or organization that you actually like. Be true to yourself and what your own interests are and what you have to say about the organization will shine through. Be passionate about the company/organization you choose to represent! The best ambassadors are the ones who experience and believe in the product and mission. After all, how do you expect to get the public excited about a product or service if you don’t even enjoy it yourself? Find your niche in the market and run with it!
Network, Network, Network
We live in a very media-connected world. The chance of connecting (talking) with someone on social media is way more likely than actually connecting in person so you need to join every social media outlet possible. In today’s market, there is no better way to reach as many people at one time than through social media. Make sure to stay consistent and check your social media sites every day. Daily tasks include being active by posting, commenting, and sharing. This will be a key component in your success as a brand ambassador.
Constantly Build Relationships
The more relationships you build, the more people will want to hear what you have to say. An engaged following will translate into better pay and interest in you as an influencer. Before you can actually sell yourself as a brand ambassador, you must prove that people like you and listen to what you have to say.
Join Influencer Networks
There are several influencer networks out there that can connect brand ambassadors with the right brands and campaigns. Some of the big-name networks include BlogHer, IZEA and Swayyem.
The success of a brand can actually depend on the presence of a brand ambassador. Selecting the right company/organization is an essential part in whether or not you (and possibly the company) will succeed. Being a brand ambassador is not a get rich quick scheme, but it can definitely bring in extra cash and you will have fun while getting paid! Remember- you are the face of the brand. Be excited. Be passionate. Be social. Utilize the tools above and you will succeed!
About Carson Derrow
