Once upon a time, in a far away kingdom, writing quality was king. In today’s world, it is still king. However, one tiny detail has changed. Not all content reigns supreme. Remember how only members of the royal family could rule the kingdom? Well, that’s exactly how quality pieces works these days. If you’re dishing out peasant level writing, no one is ever going to read it or love it, apart from your two best friends.
Think of essay writing as a hot bowl of oatmeal. If you had to eat a steaming bowl of oatmeal, would you wolf it down or gently blow on it first?
Finding it hard to answer this question? Simply think: What would Goldilocks do?
When it comes to writing content, especially essays, it’s important to outline your goals before hopping into the writing process. So, what goals should your content achieve? How can you achieve your set goals? Let’s find out.
Table of Contents
What Goals Should a Essay Writer Achieve?
If you’re trying to become a better creator for a college essay writing service and impress your clients or teachers, here are some important goals to achieve:
1. Engage your audience
2. Identify and explore problems
3. Illustrate benefits
4. Paint a vivid picture
5. Build search engine optimization
Engage Your Audience
When it comes to content writing, it’s a no-brainer that you need to keep your audience engaged till the very end. Ever wondered why the Harry Potter series was and is still so popular? It’s not because millions of people around the world had a J.K Rowling fetish. It’s because the content had them hooked from the beginning to the end.
Keeping your audience interested in what you have to say is no mean feat. I mean, how do you get an adult who probably has a job and ten episodes of his favorite series lined up to read a 2000-word essay without yawning or rolling his eyes?
Storytelling
When it comes to writing, storytelling is the fairy godmother who would transform your content and make it sparkly enough to get the attention of the prince – ahem, your audience.
Today, a lot of brands have realized the power of storytelling and have harnessed it in writing and visualizing their content. Take Disney, for example. This may seem like a pretty obvious example since the brand practically thrives on storytelling.
However, Disney really showcased its skills in its ad for Disneyland Paris. In the ad, a duckling stumbles across a Donald Duck comic book and becomes obsessed with Donald. Suddenly, the weather turns terrible and the duckling and his family have to leave the area and everything they’ve known, including his precious comic book.
After a cold, wet night, they suddenly arrive at Disneyland Paris, and they come face to face with – you guessed it -Donald Duck. You’ve probably seen this ad before, but just in case you’ve been shut away from the world and didn’t get a chance to see it, you should definitely check it out.
Through storytelling, Disney captured the attention of its audience and got them to sit through an ad that they probably would have skipped.
Identify and Explore Problems
This may seem sadistic, but as a writer, you have to identify your audience’s pain points. What problems are they facing? How will your content address or solve it?
Most pro essay writers start off by identifying and exploring relevant issues and then going on to proffer solutions.
Ask questions like: what keeps your audience up at night? What frustrates or worries them?
For instance, if you’re writing an essay on “The use of herbs as healthy meals”, you would need to identify problems relevant to the topic. What’s stopping people from incorporating herbs into their diet? Are there any hacks for making herbs into fun, healthy meals?
If you can’t identify the relevant problems, you can gain insight by carrying out surveys or Q&A sessions.
Illustrate Solutions and Benefits
Why identify a problem if you’re not going to address or solve it?
Your content should achieve solutions to the problems you raised earlier. Talk about hacks, tricks, techniques and methods to overcome those hurdles. It’s always advisable to use a multi-pronged approach. You shouldn’t simply tell your readers: “Here’s how to solve this problem “. Instead, show them different ways to tackle the issue.
Paint a Vivid Picture
As a college essay writer, you’ve probably heard people tell you to show instead of telling.
However, this saying is vital in content writing. Don’t just tell your audience that carrots are tasty. Show them how they would experience an amazing burst of flavors each time they put a carrot in their mouth. If you want to be a good content writer, you have to learn how to paint pictures better than a renaissance artist. You’d just be using words instead of brushes.
Build Search Engine Optimization (SEO)
In today’s world, SEO is a vital part of content writing and creation. If you were taking your content online, you need to ensure that your content ranks high on all search engines.
Start by using the right keywords and external links.
Here’s something for you to chew on. When was the last time you visited the third Google page when searching for anything? Almost never, right? Well, if your content isn’t optimized, it will end up where the sun never shines – on the third page of Google.
Final Thoughts
If you’re searching for tips on how to become a better essay writer, the first step is to set goals for yourself. As a content writer, your texts should engage, explore problems and solutions, paint a picture and of course, be optimized. Although this isn’t an extensive list of your writing goals, it makes for a really great start. Good luck!
About The Author
Amanda Dudley is one of the most renowned writers and lecturers in her sphere. She received a Ph.D. in History at the Prestigious Stanford University in 2001. She has contributed to several academic assignments of different complexities and now works as a part-time essay writer. She also delivers good content for her customers on EssayUSA.
About Carson Derrow
