Exhibitions are great platforms that bring various businesses and brands under the same roof from different places.
Exhibitions are also an excellent way to attract potential leads and customers, so many business owners and marketers take advantage of the opportunity to showcase their products and services in exhibitions.
According to recent statistics, about ninety per cent of the attendees who visit exhibitions make a purchasing decision at the end of the day based on the impact of a specific exhibition booth.
Then, if you are a business owner or a marketer who wants to maximise the ROI in your exhibitions, you need to make sure that you will leave the right impression on your target audience.
To do this, you will need to think about the exhibition stand design and pay close attention to the most common and latest trends in the exhibition industry.
Doing so will surely help you grow your business and set you apart from the competition during exhibitions.
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5 Most Common Trends To Use
Here are the most common trends you may want to take advantage of and customise based on your business or brand needs during an exhibition.
New Technologies
Technology keeps evolving every day, and with the changes happening swiftly, technology has taken the customer experience in exhibitions to a whole new level.
Artificial intelligence and virtual reality are now becoming the standard for exhibitions. They provide an experiential experience amongst clients and customers, which allows them to immerse further in what the brand or company can offer.
Robotic assistance is also becoming the norm. Robots are now used to welcome, guide and assist potential clients and customers.
Artificial intelligence is shaping the future of trade fairs around the world. So if you want to step up your game, make sure to take advantage of the use of modern technology.
Be Customer-Centric
Customer experience is the utmost priority when it comes to exhibitions. Prioritising this will make your business and brand memorable among potential clients and customers.
To do this effectively, you need to try to touch on your customers’ pain points through your display and graphics to make a substantial impact.
In addition, make sure to have adequate space for your potential clients and customers to experience what your brand or business can offer fully. Nobody wants a crowded room, especially with the threat of COVID-19.
Provide a Multi-sensory Experience
If you want your business or brand to be remembered, you must be able to connect all the senses to create lasting impressions.
In the past, exhibition booths were required to stick to a specific size and design, but now exhibition booths are no longer limited to four walls and DIY crafts for design.
Most of them now use interactive sights and sounds to attract people. But, to make a long and lasting impression, you can also target other senses like touch, taste and smell.
Make an effort to appeal to all of the five senses of your potential clients. For example, use a distinctive lighting design to stimulate the sense of sight. Likewise, use interactive displays to enable the client or customer’s sense of sound and touch.
The main objective is to leave a lasting impression by connecting your business or brand to your target audience by stimulating all of their five senses.
Customised Style and Design
Nowadays, booths are no longer limited. With the help of technology, you can now bring your business and brand’s concept to life.
You can be as inventive and resourceful as you want. However, the sky is now the limit for styling and designing a booth at an exhibition.
However, some companies and professionals offer such services if you are pretty unfamiliar with how booth styling and design work. So, you may reach out to them for more help and information.
Maximise Social Media
Social media is the best platform to connect with prospects, clients and partners.
To increase audience engagement with your brand or business, you need to make your content as engaging as possible. For example, you can use real-life people and stories and connect them with your brand story.
You can also ask clients to tag you in their posts. Or you can ask them to subscribe, write comments, share your posts and follow you on your social media platforms.
What To Do Next
Remember that trends in exhibitions will constantly evolve, especially with the advancements in technology. But combining the five trends listed above is a sure way of getting more clients on your side.
Final Tip
When planning your brand or business’s exhibition, it would be best to anchor the design with the following:
- your goals and objectives
- target audience
- budget
About Carson Derrow
