Did you know that you can use video to market your jewelry business? Whether you run a small or large business, video marketing isn’t complicated. With a video recorder, some creativity, and a smartphone, you can take your business to the next level. Here are a few video marketing ideas to help your jewelry business.
- Meet the Jeweler/About Me
These videos help introduce you to your target audience. People are likely to trust you if they think they know you. Meet the jeweler videos will be a great introduction to your website. Consider using voice-over narration to give your target audience more details about your business and the world of jewelry. Since these videos have a long shelf-life, you’d be wise to invest a lot of effort into them.
- Create Fun Videos
Contrary to what many business owners think, fun videos are essential. While they don’t necessarily educate or inform your potential customers, they can help you create connections. They don’t drive customers to interact with your business but give them things to talk about.
These kinds of videos give your business a personal touch. No matter how serious your business may be, customers are always happy to see some humor. While they want to be entertained, everyone wants to have some fun on social media.
- Product Videography
Product videography helps give your potential customers a close look at your jewelry. They can then decide if it is worth buying. It is impossible to convince potential online customers to buy from you if they don’t know what they’ll be getting. With good product videography, you can capture the allure of black diamond rings or the unmistakable charm of emerald bracelets.
The quality of the video should match where it’ll be posted. If the video will be featured on your website’s landing page, you want to go for high production. If you’ll only be posting it on your social media pages, it is okay to use moderate production.
- Engagement Videos
The main role of engagement videos is to interact with your target audience. These videos are typically posted on social media platforms where the audience is evident. Even though live videos are the most apparent types of engagement videos, they aren’t the only ones.
Your business can engage with its target audience without necessarily going live. Simply create a buzz over your videos and get people talking. Ensure that your videos are relevant to the needs of your audience, timely, and educational.
The modern business world is about interactions and connections. Customers are likely to work with your brand if they feel connected to you. With live videos, you give your customers the chance to see your brand on a more intimate level.
- Process Video
These videos give your potential customers a sneak peek into the process of making your jewelry. When making these videos, focus less on creating long-lasting pieces and more on engagement. The secret to process videos is to be as entertaining as possible. Show the process in a way that educates your customers without boring them. Let them see that your business is keen on promoting quality. These videos don’t require too much editing or production. Use music to make them more attractive. Most social media sites now allow you to add royalty-free music to your videos.
The jewelry business is fun and rewarding, but it has its challenges, just like other businesses. Videos are great for increasing engagement and interest on your site and social media pages. The most helpful videos for your business include fun videos, process videos, engagement videos, product videography, and about me/meet the jeweler videos.
About Carson Derrow
