Imagine this: you have an amazing product, provide more value for money and are any customer’s dream. Sounds like easy sales, right? But unless you are promoting your brand well and actually putting yourself in front of customers, your competitive advantage will be wasted.
For any small business, it’s important to be recognized by their audience and effectively get their brand message across to its target market. Marketing isn’t simple anymore – you can no longer survive in the market only relying on the traditional ways of marketing. To have a lasting impact, small business owners need to develop a sound and modern marketing strategy to promote their products and services.
But what can you do in the marketing sphere that won’t break the bank? In this article, we’ll walk you through 5 ways that any small business can leverage to connect with potential customers and skyrocket business growth.
Table of Contents
Build a Consistent Brand
Branding will set you apart from other competitors who might be offering the same products and services. Your competitor may catch up on adding the new features you introduced in your product. But, it’s not easy to tear down a strong brand identity.
We emphasize defining your brand and building a brand image that you’d want to project to your potential customers. First things first, you should be careful when choosing a logo, your brand’s colors and other branding elements. These will be a part of all your future promotional materials and define your brand personality for a long time to come. Be clear about your brand’s vision, mission, and target audience from the get-go so you can create a brand identity that resonates with them.
One of the most effective ways to start branding for your small business is by choosing the colors that reflect your brand personality. For example, blue shows dependability and trust, while yellow represents happiness, creativity, and energy, and so on.
For your logo, instead of hiring an expensive designer to do the job for you, go DIY and simply pick a logo from a range of professionally designed logo templates by PosterMyWall, a free online graphic design tool, and customize it to suit your business. If you can’t find a logo design that fits your requirements, browsing through some logo templates can still spark ideas in your mind about what you want your logo to look like. This will help you figure out what exactly you need in your logo. You can then bring those ideas to life in the free, easy-to-use PosterMyWall editor.
Boost Engagement with Video Marketing
Videos are a powerful way of getting your message across in an effective yet simple way. Many small businesses are using video to highlight their product features and promote their brand. According to Smart Insights, 92% of marketers say video is an important part of their marketing. Why? Because videos are consumers’ favorite kind of content and holds the power to stop their endless scrolling as they browse the internet.
There was a time when creating professional-quality videos required hiring a professional video expert and investing big bucks. But today, platforms like PosterMyWall have made it super easy. They have thousands of pre-produced video templates and a huge stock video library that makes it easy for you to create great video content in a matter of minutes.
Establish a Strong Social Media Presence
In today’s digital world, social media has changed the way marketing is done. To make the most of the huge reach of social media, it’s important for small businesses to build a strong presence on social media and create an engaged community. You can interact with your customers, get their feedback, and build brand awareness to attract new customers. However, it’s easier said than done. But don’t worry, we have the right solution for you to create engaging content for all your social media channels.
DIY design tools help small business owners create stunning visuals for social media quickly, easily, and affordably. Thousands of professionally designed social media graphic templates are available for small businesses, restaurants, and more. You can simply pick a template and customize it according to your brand by changing the text, fonts, imagery, and color scheme if you need to.
With PosterMyWall, you can also upload your own logo to the design. Moreover, you don’t have to create the same image from scratch in different sizes for multiple social media platforms; simply hit the free Resize button in the editor to automatically resize to whichever size you choose from the extensive list of sizes.
All in all, PosterMyWall is an excellent tool that is loved by small business owners to manage their digital marketing needs in one place. You don’t need any design skills to create professional-looking designs with PosterMyWall. Cherry on top, it’s easy-to-use and affordable.
Create a Loyalty Reward Program
As a small business owner, one of the best ways you can promote your company will always be through word of mouth. This is perhaps best achieved by building relationships with your customers. It certainly gives you loyal customers and helps grow your business through your customers.
One of the tried and tested ways to do this is through gift certificates and discount vouchers. Make your customers come back time and again by creating a loyalty reward program and focus on giving discount vouchers not just on a single transaction but repeat purchase as well.
Get the Word Out Locally
Even though the focus nowadays is on digital marketing, conventional marketing like putting up posters and distributing flyers still helps small businesses in developing a cult brand following locally.
These make up an essential part of your marketing strategy and especially come in handy when there’s a new launch or sale coming up. You can design beautiful flyers and posters for all your sales, events and more to get the word out. Simply choose from a wide variety of templates and customize the one that best suits your marketing strategy.
That’s A Wrap
Promoting your small business is no easy task. From strategy development to executing your marketing campaigns, it requires a lot of effort and many small business owners don’t have a lot of time to spare.
But the best part is that you can use online tools like PosterMyWall. You can customize thousands of beautiful design templates for marketing graphics, while also building designs from scratch. All set to level up your marketing in an easy and affordable way?
About Carson Derrow
