Have you seen the movie The Wolf of Wall Street? At the end, there is a seminar where the lead character (or villain, depending on how you see the film) is hosting a seminar, trying to help people to become amazing at sales. He takes out a pen and gives it to an audience member, and says, ‘Sell me this pen.’
The secret to sales, overall, is supply and demand. So, if you aren’t creating a sense of urgency, you aren’t likely to make a sale. The tip for selling the pen, by the way, was to say to the person selling it that you wanted their phone number; they don’t have a pen, so you can sell them the one that you have.
Anyway, if you work in sales, there are some keyways that you can make your team the best sales team around. So, read on for some top tips.
Table of Contents
Hire The Right Team
When it comes to sales, you will want people on your team who are confident, have strong communication skills, and, well, are very people-oriented. They need to have a natural flair for building relationships or at least have a base building block to work from. Also, they will need to have a high level of emotional intelligence, so they can read the people they are going to be selling to.That way, when you do training with them, you can build them up and nurture their confidence.
Invest in Training
As mentioned before, there is a lot to build on when you are looking to create a team of salespeople, and it does depend on what you want them to sell. For example, if you are looking to build up your team of insurance agents’ skills, you will need to offer specific insurance sales training that will cover the service that is being sold, the best sales techniques for selling your type of insurance, and, of course, working on those communication skills! You should actively encourage your team to stay up-to-date with industry trends, too, so they can learn more about sales techniques as they develop, as well as what may be deemed unethical.
Set Goals
To prompt your team to succeed, you should set regular challenges. This could be week quotas; it could be bonuses, commissions, or simply an acknowledgment, as well as promotions. These can foster a happy, healthy working environment and can also show your team that they are appreciated, thus helping you to retain the best members of your sales team.
Promote Teamwork
Sales are often seen as a competitive field, with people seemingly trying to outcompete each other to get bonuses.Of course, you don’t want animosity in your workplace, so try to encourage peer-to-peer coaching and aim to promote the celebration of your team’s achievements. That way, your team can learn from each other and will become more effective.
Look Into Tools and Technology
Finally, you should aim to ensure that your sales team has all of the right tools that they need to boost their effectiveness and their productivity. These tools are likely to include things like customer relationship management software, as these can track customer interactions as well as provide sales data, all of which is useful for tracking successful sales pitches, as well as spotting ones that weren’t so effective.
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