Shopify is a cloud-based software operating on a monthly subscription model. It provides small business owners with access to the admin panel where they can enter store data, add products, and process orders. The software is easy to use and has a simple learning curve, so you can quickly launch your online store.
Since Shopify is easy to use, if it’s convenient for you to figure out the setup process yourself, you most likely won’t have any problems.
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Quick Facts
With Shopify, you will be able to choose from a rich assortment of free and paid design templates. These themes are clean and modern. Shopify provides a variety of editing tools that you can use to make the theme you choose to fit your brand.
Moreover, a Shopify subscription includes secure and reliable hosting for your website. You don’t have to worry about your website crashing during peak traffic or hackers intercepting your transactions.
Shopify is probably the most famous online platform for creating online stores in the world. People can create their own online store without knowing programming languages. They can customize their final look and functions to their liking without restrictions because creating an original appearance is like a simple game in Shopify.
Shopify also offers a variety of plugins for marketing activities, connecting to advertising systems or communicating with customers, invoicing, and other tools that simplify working with e-commerce. If you still missed something in the platform, then most likely it will not be difficult to find an existing plugin that will eliminate this drawback.
The main goal of this platform is to simplify the creation and launch of your own online store, which has a sufficient number of functions that will provide your work with promotion. There will be a professional design in accordance with your ideas, without using the work of programmers or web designers. And when you need to customize the look, information, product, or add an extension function, then you can always do it without outside aid.
Simplify the Order Processing
The checkout process is what completes your sales. There is nothing more frustrating when a customer has to experience difficulties when placing an order. Use strategies to optimize checkout.
This helps to increase sales because customers know that placing an order will not take much time and effort.
Use Retargeting Advertising
Retargeting ads are shown to visitors who have previously visited your site. This can be in the form of products displayed in their Facebook feed or ads related to your brand, search engine queries, or simply displaying your ads on other advertising networks and websites.
The best retargeting ads give viewers personalized offers and contain a creative call to action. For new visitors, retargeted advertising gives them the opportunity to get an overview of your products and get to know your brand. The use of colorful visual elements with creative descriptions is what distinguishes retargeted advertising.
You can display the same products from your inventory in different ways by changing the visuals, placement, and design. Pay special attention to the presentation of these ads and use coupon codes to encourage customers to subscribe or take advantage of promotional offers. According to statistics, retargeted advertising increases conversion.
Use the Live Chat
Before e-commerce, if you went back in time to the era of the barter system, you would remember that business transactions were made through conversations. Customers are social beings, and building strong (but trusting) relationships with them is the key to increasing sales.
If a customer visits your website and has any questions about your products/services, you can answer them immediately. Some visitors may just be curious, while others are just looking at the storefronts of your portal. By interacting with your customers via chat, you can get an idea of your products and services.
You can get feedback from old customers and ask new visitors what they think about your catalog or if there is something they are interested in. If you are a brand that sells technology or non-food products and your customers are facing problems, chat support is a good way to help them with this. Customers are more willing to return to the business with which they are personally connected. Live chat allows customers to communicate directly with the brand, which makes it so effective.
Shopify also has its own app that allows you to use the Live Chat feature. Facebook Shopify Chat allows you to communicate with your customers in real-time, and it displays incoming messages from channels such as Apple Business Chat and Facebook Messenger.
Improve and Simplify the Navigation of the Shopify SEO Website
Navigation on your site takes different forms. It may seem like a great idea to turn your menu into a huge mega menu, but that’s only if you have thousands of products and if you design the menu so that it doesn’t create confusion.
In general, you should add the following navigation elements to your store:
- The search bar.
- Menu.
- Breadcrumb navigation.
- Footer links.
The search bar usually comes with your Shopify theme, so make sure that the theme you choose includes this. You can also find unusual search bar apps that recommend products to your customers when entering keywords.
To create and customize the menu, go to the Online store> Navigation in Shopify. This shows a list of the menu that is currently on your website. For example, you may have a bottom and main menu or others.
Name the menu and add everything you want to see in this menu. Shopify supports multi-level menus where multiple collections can be displayed when the user scrolls through the “Buy Now” menu item. In any case, use this page to write the text that will be displayed in the menu. After that, link each menu item to a page, collection, or even a custom link.
Breadcrumbs serve as the structure of the site, registering the path your customer takes to the product and displaying past pages in a list of links, often at the top of the page. If the customer ever wants to take a few steps back, breadcrumbs will save him from having to click the “Back” button in his browser over and over again.
You can also create a footer menu in the Shopify navigation area. It is no different from the main menu, except that the footer is located at the bottom of your website and usually contains links to additional resources that may be useful to your customers.
Customer support links to your forums and knowledge base pages are commonplace. In fact, the footer is best for linking to pages that you wouldn’t want to see in the main menu but are still important for user interaction and SEO.
Control Over the Amount Of Content
Advanced product options are a perfect means for you to add and provide various options for individual products. Moreover, product options apps on Shopify are to minimize the stress that comes with diversifying your product line and selling customized items.
Product options apps are essential when selling on Shopify. The platform presents three variant options per product. Product options apps make the selling process easier by allowing you to offer more variants and customizations to your customers. By extending the product options for the shoppers, you would increase the revenue of your store and make it more trustworthy.
Shopify advanced product options are intended to optimize the products on the platform. Our application helps not to create different pages for the same products that differ only in size, color, etc. This is relevant for sites with a large number of options and variants.
To Draw The Line
Following these simple tips, you will be able to create a theme for an online store on Shopify. It all depends on whether you are creating a theme for your online store, for other online store owners, or you want to refresh an already ready e-commerce site, thanks to Liquid and Timber you can do it without much effort.
Shopify is a fully hosted and versatile e-commerce software where you don’t have to worry about technical stuff.
About Carson Derrow
