Nearly 50% of all Google searches request local information. Meanwhile, about 97% of search engine users are looking for local businesses.
Over 70% of consumers searching for local businesses end up visiting a nearby store.
With local search engine optimization (SEO), you can reach these interested customers. Then, you can generate more foot traffic, website traffic, and sales. With these local SEO tips, you can boost your rankings to reach customers online.
Set your business up for success. Get started with these six tips today.
1. Claim and Optimize Listings
First, take the time to optimize your online profiles. Start with your Google My Business listing. Make sure the information on your listing matches the information on your website.
You can also optimize your profile by sharing posts, photos, and video content.
2. Request Reviews
You can also improve your Google My Business listing by requesting customer reviews.
Ask customers to post reviews on your listing throughout the year. Make sure you continue generating fresh reviews.
Reviews can strengthen your credibility and help you boost your search engine rankings.
3. Create Location-Based Content
Take the time to research your target audience. What keywords do they use to find your product, service, or business? You can use Google Trends or Keyword Planner to get started.
Look for location-based keywords that feature your region or city.
Then, start creating helpful, informative content based on those keywords. As you use these local SEO tips, your rankings could improve.
4. Improve Your Website
If your website is old, slow, or not mobile-optimized, Google might not improve your rankings. In fact, Google now uses mobile-first indexing to determine rankings. It also considers its Core Web Vitals across your site.
Run your website through Google’s:
- PageSpeed Insights
- Mobile-Friendly Test
- Core Web Vitals
Make sure your site is fast, optimized, and user-friendly. Then, you can make the most of these local SEO tips and tricks to boost your rankings.
5. Generate Backlinks
Backlinks are essential if you want to experience the benefits of SEO.
Backlinks are links that send readers from one website to your site. Google claims backlinks are one of its top three ranking factors. Without backlinks, your rankings might not improve.
The more backlinks a blog post or page generates, the more organic traffic it will generate.
You can start gaining backlinks by guest blogging. You can also outsource your SEO to improve your search engine optimization strategy. You can click here for more information.
6. Share Your Content
Once you start using these local SEO tips, make sure to share your content elsewhere. For example, you can send out a weekly email newsletter. Consider sharing your blog posts on social media, too.
Google will notice you’re generating referral traffic to your posts, which could help boost your rankings.
Let’s Go Local: 6 Effective Local SEO Tips for 2021
Don’t miss the chance to reach potential customers online. Instead, start boosting your search engine rankings with these local SEO tips. As your rankings improve, you can generate more traffic to your site and store.
Experience the benefits of SEO with these tips today.
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