If you are among those who believe their business can get by without digital marketing, then you are in the minority, and you are also 100% correct. As you probably know, marketing is about catching people’s eye. People are not looking at the internet all the waking day, and may only spend a few hours per day online. Other times they are watching television, riding the bus, sitting in waiting rooms, etc. Yet, on the same note, how can you ever reach the full spectrum of your demographic if you are missing from their online experience?
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Promoting Your Website for Free
There are many ways you can promote your website for free, and you should try them all. Even if many of your methods do not work, it is often helpful to figure out what does and doesn’t work so that you can start designating your efforts in the right place.
Digital Marketing Need Not Be Expensive
Advertising on the sides of buildings and streaming services can be costly, but digital marketing need not be. You can try different social media websites to see how they fit, and you should certainly create a website. Affiliate marketing is indeed expensive, but it doesn’t always have to be if you choose the right agency.
Even if you are not going to invest in online digital marketing fully, you should still have a website to act as a central point for your campaign. This is the thing that other people link to, and the place that people land when they visit from different corners of the internet. Your website is also your online ambassador for your brand.
It is Not All About Websites
You do not have to focus on articles, blog posts, guest posts, and websites. Plus, you do not have to invest time and effort into social media if you do not wish to. Instead, you can focus on visual advertising and video advertising. You can create your own videos or have another company create videos for you, or you could create affiliate adverts.
The great thing about video is that you can prove the points you are trying to claim. Does your Smartphone still operate underwater? Testing it with a video is far more effective than with a web article or podcast. Do your services deliver 30% faster than your competitors? Show people how you do it with a behind-the-scenes video.
Carve Out Your Own Advertising Area
Once upon a time, somebody said, “Hey, when you are driving, where is the one place you look besides on the road, on cars and billboards?” To which somebody replied, “The sky,” and the Good Year blimp was born.
Apply this cute little story to the internet, and the sky would be full of balloons, but that is not how PPC marketing works. When you use a PPC agency, you may not be the only balloon in the sky, but you only pay for the people who look up.
You only pay for clicks, which means thousands of people may see your advert, but only the few who click on it will require payment, and they will have to have landed on your website/product page before you pay.
Successful marketing is about trial and error. You have to try various routes until you find the winning formula. It is also a continually evolving process. Never write off a marketing channel completely. Go back to unsuccessful channels after a few months and try something different.
About Carson Derrow
