It takes a lot of time and capital to invest in a domain and hosting to build a website. From the web content to the blogs that you are putting out, everything is planned and executed.
But,your website is still unable to grab the attention of the users, and low traffic is a consequence of that.
Not only is your website unable to rank on the Google search results page, but you are also not seeing notable conversions as you’d like to see.
Stop blaming the content or the approach; it is likely your web design that is to blame. Not many people pay heed to this, but your web design and development is responsible for uplifting or destructing your SEO efforts.
Here are a few common web design mistakes that you are likely to make.
Table of Contents
1. You Have a Cluttered Website
“Too many cooks spoil the broth.”
You must have heard of this phrase, haven’t you? If a lot is going on your website, it could easily overwhelm your audience.
A disorganized website is hard to navigate through. It is confusing and makes it difficult for your audience to look for the piece of information they came for.
Practicing a minimalistic approach to the website is what pays off. If you have too many images and text on one website, it affects the page loading speed as well.
If your website doesn’t reflect the brand image, there is no point in having an online presence. Instead of rushing into website designing and development without a clue, strategize a plan first and then execute it accordingly.
2. Slow Loading Page
From 12 seconds, the average attention span of users or audience has now come down to 8. So, if your website takes over 5 seconds to open a single page, you know that your audience is not gboing to stick around,
Slow loading pages can cost you in sales, suggesting that a 1-second delay in page loading costs around 7-10% in conversions.
If your page takes more than 3 seconds to load, you need to find the issue and fix it as soon as possible without further questions.
3. Bad Navigation
Terrible navigability on the website will eventually cost you in sales and conversion. Having an easy to locate navigation menu along with correctly linked pages is what your audience needs.
If you have innumerable broken links on the website along with confusing signposting, the same is bound to confuse the readers.
Remember that the readers come on the internet to find instant solutions to their queries. If your website fails to deliver the needful, they will move on to the next best one.
4. Not Having a Mobile-friendly Website
Out of the 7.8 billion population, around 3.5 billion use a smartphone. That means that 1 in every three people use a smartphone. So, if your website isn’t mobile-friendly, you are likely losing over half of the traffic you’d typically get.
Smartphones account for around 70% of the digital media that is consumed by the people in America alone. Imagine what it would be compared to the rest of the world.
Prioritizing a mobile-friendly website is the need of the hour. It doesn’t take a lot of time or effort, and all you need to do is follow the steps to create your accelerated mobile pages that help drive more traffic to your website.
5. Lacking Content Strategy
Content is King. It is a phrase that will stay true till people keep using the internet. If your website features poor content with an unclear call to action, it won’t drive as much traffic as you’d expect it to.
The content is the language you speak with your audience. If your content isn’t helping solve the audience’s queries or problems, they won’t stick around for more.
Thus, preparing and implementing a well-planned content strategy is extremely important.
Aside from the actual content, pay attention to the font, style of the text, and the way the content is presented on the website.
6. No Contact Details
Not many website owners pay attention to this minute detail, but it can make or break the connection you build with your audience.
Including contact information is essential for prospects to reach out to you. It can also help people reach out to you with their queries concerning the products or services that you offer.
Have a separate section for “Contact Us” if you still haven’t done one already. If you don’t have space for it on the menu options, at least mention the same in the footer of the website.
Conclusion
Your customers are online, so you have to be as well. But, having a website just for the sake of it won’t enhance your branding and online reputation. The mistakes I have mentioned above are some of the most common yet overlooked web design mistakes that developers tend to make.
If you are doing any of them, make sure you pay heed to the mistakes and find better ways to overcome them.
About Carson Derrow
