Emails have become a crucial part of personal and professional communication. Especially convenient for businesses, emails help to communicate with clients, suppliers, and staff members efficiently. Emails also provide an effective way to promote products or services and reach a wider audience.
Email providers such as Gmail or Outlook offer a free and easy way to create, send, and receive emails. Although they’re great to start with, the generic email address will not help to build trust or display professionalism. This is why a custom email address is a necessity for every business.
A custom email address refers to a branded email account with your business name on it, such as john@business-name.com. You can get custom emails by registering a domain name and subscribing to an email hosting provider, like Hostinger.
Investing in a branded email address can do wonders for your business, from improving your credibility to securing your sensitive information. This article will give you the seven main reasons why having a custom email address is essential for your business.
Table of Contents
1. Increases Business Credibility
People are smart enough to decide if a business is legitimate before responding to an email or providing any information. The first thing that they check is the email address. If an email comes from generic addresses, like “@gmail.com,” people will most likely question its credibility.
A survey shows that 33% of people doubt the trustworthiness of a business with a generic email address. Thus, without a professional address, your email marketing campaign is not likely to convert as most people will simply ignore it.
The same survey also shows that people are more likely to give their payment information to a custom email address. This is because a custom email address indicates that your business is credible and well-established. Hence, creating positive reactions from people and helping them trust your brand.
2. Adds Professionalism
For every business owner, professionalism is crucial to maintain authority and integrity. Not only does it improve your reputation, building a professional image for your business can also strengthen relationships with customers.
As your business grows, you will send emails to your potential and existing customers. This is where your email address contributes to the way customers perceive your brand. A custom email address, such as bob@business-name.com, appeals more professionally compared to bob@hotmail.com.
When you’re willing to invest in a branded email address, it also shows that you’re committed to your business. As a result, it is easier to gain attention from customers since they will view your business more favorably.
3. Provides More Control and Flexibility
A custom email address lets you create addresses for every person or department in your business. For example, a dedicated mailing address for receiving customers’ queries, such as support@business.com or contact@business.com.
Doing so keeps your business email addresses well-organized – simply open a particular mailbox to reply to a specific type of emails. This can save you the hassle of combing through one inbox with hundreds of messages. Additionally, it lets you keep track of and classify incoming messages.
Assigning a custom email address to a specific role also helps with the workflow. You will be able to set redirects that forward emails from one mailbox to another. This is especially useful for redirecting emails to a new email address.
Additionally, you can use your email hosting to store as many emails as you need. Unlike free email addresses that come with limited space, hosted email services offer scalable resources. This means that you can add extra disk space to allow more emails to be received and stored.
4. Improves Company Branding
A custom email address that is consistent with your website address can help with your brand awareness. When your brand is prominently displayed in your email address, it is easier for people to relate it to your business. People can simply browse the internet to find your official site.
Email addresses are also often put on business cards. Having a branded and professional email address helps people to remember and recognize your brand. It also assures customers that they are working with a legitimate business.
Since you carry your business name in the email address, it is also possible to elevate your brand through the content of your email. Thus, make sure that you provide good content for your target audience. People are more likely to remember your brand if your email message provides valuable information.
Adding an email signature is another great way to increase brand recognition through emails. When you have a unique email signature, it is easier for customers to notice your brand. This also helps to maintain your brand consistency as every mail will have a signature layout.
5. Easier Communication
Although email is already useful for communication on its own, businesses need to do more than just receive and send messages. Luckily, you can set up a mail server provided by your email hosting provider with a custom email address.
Email hosting services are usually powered by robust mail servers, such as Microsoft Exchange and Office365. These servers have many features for personal and group communication that can boost your business productivity. In addition to exchanging messages, you can also manage contacts, schedule meetings, and create shared directories.
There is no more going back and forth to different applications to perform your daily tasks – you will have one streamlined dashboard that facilitates all of your communication needs.
Another significant advantage of using a custom email address is that you will have separate web servers from your website. Thus, in a case where your website is experiencing downtime, your customers can still reach you through emails.
6. Maintains Email Security
As you can see, emails are an essential part of communication and marketing for businesses. Many companies send countless emails on a regular basis. In fact, the total number of business emails sent daily is expected to reach 361 billion in 2024.
Having said that, it is paramount that your business email system has reliable security. This is because often business email messages include sensitive information such as invoices and billings. Unfortunately, security is not a guarantee with free email services.
A custom email address can give you better security and protect valuable data from being stolen. This is because custom mail addresses are almost always hosted by a reliable hosting provider. These providers will provide layered security measures that will encrypt all information.
With the assistance of email hosting providers, your email security can be top-notch, and you can rest assured that your confidential information is safe from any potential cyber-attacks.
7. Keeps You Out of the Spam Folders
No matter how well-crafted your email message is, it won’t do any good if it’s marked as spam. A survey shows that nearly 85% of all emails are spam. Hence, it’s only natural for people to assume emails from generic addresses are more spam in their inboxes.
Setting up a free email address is quick and easy, leading people to suspect them for scams or phishing. Additionally, if your recipients use spam and malware filters, their systems will automatically reroute suspicious emails to spam or junk folders.
Custom email addresses can help prevent your emails from going into the spam folders. Emails that are branded with domain extensions usually have higher authority than those without. As long as your website has a good domain authority, the system will likely view your email address the same way.
Moreover, people tend to pay more attention to a unique email address. This can increase the chance of them opening up your message and even engaging with it – as a result, generating more leads for your business.
Conclusion
Creating a professional email address for your business helps establish credibility. It sets you apart from generic email addresses, allowing you to improve brand awareness and give off a professional impression.
In addition to building your brand image and reputation, a custom email address also guarantees better workflow and easier communication. Moreover, you get additional advantages such as extra layers of security and abundant resources by using email hosting services.
Now that you’ve understood the benefits of having a custom email address wait no more to create one for your business. If you already have a website, a good practice is to incorporate it into your site address into your email addresses.
Feel free to share your thoughts or questions in the comment down below. Good luck!
About Carson Derrow
