One of the fastest-growing industries in the world and one of the most exciting to get into right now is the marijuana industry. Hundreds of businesses are opening their physical, or virtual doors, each day. However, this doesn’t mean that entering the marijuana industry is easy, and it doesn’t mean that doing well in the industry happens quickly.
If you are considering starting a marijuana business and want to know how you can improve or grow, here are a few tips on how to do just that.
Table of Contents
Be Diverse with Your Products
The first thing that you should focus on is being diverse with the products that you are offering. If you have experience with the marijuana industry, then you would know that there are many products available. If you take a look at what some of the most successful marijuana retailers, like Grasscity sell, you will notice products ranging from dry herb vaporizers to dab rigs, edibles, tinctures, CBD, and more.
Making it more diverse, there are innovative pre-rolling machines like the Aura Robot, which can make up to 18 joints per minute and make it easier to prepare pre-rolled products for consumers.
Having a wide range of products available, you are increasing the size of your audience and as a result, the potential profits that you might make. In addition to this, it might also just be very difficult to try and succeed in selling only one type of product.
Take to Social Media
The next thing that you should do is take to social media. Unfortunately, in today’s day and age, traditional marketing is just not good enough. If you were to search for marijuana companies on Instagram, for example, you’d probably find that they have a dedicated account.
This is because social media allows you to increase your reach as a business and attract a wider audience. More than this, marketing on social media allows you to interact with your audience rather than having a one-way communication system which has proven to not work very well in the past.
Go to Events and Festivals
In addition to marketing on social media, one thing that you can do is go to events and festivals. While marketing on social media is an effective way of reaching new audiences, going to events and festivals will allow you to find customers who will be dedicated to your company.
This is because the people that go to these events and festivals are already marijuana consumers, and since they are at festivals, they are already showing an interest in finding new companies and brands. More than this, going to these festivals and events is a great way to find out how well your product is doing, since you’ll be able to see the customer’s response immediately.
Concentrate on Branding
Having a wide range of products is great, and marketing on social media and going to events and festivals is a fantastic way to reach new audiences, however, if you don’t concentrate on branding your message whilst marketing will fall on deaf ears.
Market research has shown that one of the most important things to customers, even more so than the quality of the product, is the branding. Customers want to know who you are, what you stand for, what your message is, and what makes you different from the other 100 companies that are essentially the same as you. Essentially what this means is that branding is what separates you from everyone else.
Understand the Laws
One thing that has happened to many companies in the past is that they never researched the laws related to marijuana. This can be an easy mistake to make, especially if you are under the impression that marijuana is completely legal. However, this is not the case since marijuana is still considered a controlled substance under federal law.
This means that if you don’t know the laws or you don’t completely understand them, you might make a few mistakes that will result in your business being temporarily closed or permanently closed. This is even more important if you’re considering marketing your company since under federal law you still can’t blatantly show marijuana itself in advertisements.
Focus on SEO
As mentioned above, many businesses have moved to social media. In addition to this, even more businesses have moved online and this is true even within the marijuana industry. If you want to have a successful business, then your first step is creating a website.
The next step is focusing on SEO, which is search engine optimization. This is extremely important if you want people to be able to find you on the Internet, and this will help your conversion rates along in the future.
About Carson Derrow
