Growing your company should be the biggest priority you have as a business owner. With growth comes greater success and that is the point of running a business, right? Adapting your sales and marketing is one of the quickest and best ways to build your company to new heights. We’ve put together a list of ideas to help you smash your targets and have a bigger, better business. Check them out below!
- Enlist Sales Help
While you may have a small sales team, outsourcing your approach can mean hitting higher volumes of prospects and therefore, higher levels of engagement. You can use call center services, which employ well-trained salespeople, to smash call targets and use their skills to seal multiple deals daily. The more sales you have, the more money you have, and the larger you can grow your business.
- Upgrade Your Website
In a digital age, the first port of call for prospective buyers will be your website. Making sure it is up to scratch is vital for the well-being of your business. Unless you’re a web designer, this is one thing that must be left to professionals. Hire a web creative who will be able to not only make your site looks fantastic, but also offer an amazing user experience, so that your potential customers will buy into your brand from the get-go.
Use a search engine optimization (SEO) specialist to devise content for your website, particularly the blog section that will have you reaching the top of Google search results and targeting the right audience for you. Using effective content can have a huge impact on your growth.
- Use Social Media
Use social media to get the word out there about your company and to offer any special promotions and deals. With over 500 million active users of Instagram alone, social media is a huge tool to drum up interest in your goods and services. It is a particularly helpful tool if your business offers a service that can be purchased and used internationally as you have no geographical restrictions on sales.
- Video/Podcasts
While traditional written copy email marketing still has its place in the world, other forms of media and communications are becoming far more effective. Try producing short videos and posting them online, or adding the clips to your email blasts. Podcasts are one of the biggest up-and-coming forms of media with more people tuning into podcasts than Netflix each week. Host weekly or monthly podcasts and give your company the edge in new media marketing.
- Offer Loyalty Schemes
Making sales is all well and good, but keeping them up can be another ball game. Have your repeat sales income running smoothly by making sure you offer high-quality aftercare services. Looking after your existing client base will ensure they look after you in the long run.
What sales and marketing tips do you swear by for business growth? Share and inspire in the comments!
About Carson Derrow
