You’ve probably heard the expression, “Don’t judge a book by its cover,” but that doesn’t necessarily apply today. One prominent example? Customers want product packaging to be just as significant as the product itself. Customer purchasing behaviors have altered dramatically since the advent of digital, resulting in a highly visual purchasing culture.
Products are no longer just products; they are experiences to behold. And if the packaging does not meet that expectation or falls short in some way, it can hurt client purchasing habits and lead to a loss of faith in the product itself. According to recent statistics, 72% of consumers believe that box design influences their purchasing decisions.
You would need a packaging design company to help you design eye-catching packaging to boost your sales and help you compete effectively in the market. Whether you’re establishing, repositioning, or updating your brand, a creative product packaging can provide brand identification systems that captivate audiences.
This blog post will explain why investing in appropriate packaging for your business is importantand the benefits that come with it!
Table of Contents
1) Gives a Strong First Impression
First impressions are important, especially when your product needs to stand out in a sea of similar products. An eye-catching packaging design will set your product apart from the crowd, whether on store shelves or the pages of an e-commerce website. This is your first chance to woo customers to your business, so make the most of it.
2) Communicates with Customers
Whatever you do with packaging design, remember that it must also be instructive. It must communicate with clients and inform them of everything they need to know to persuade them of the goods on the inside. The following questions must be answered by good packaging design:
- How would this product make my life better?
- Who is this product aimed at?
- What is the purpose of this product?
- Does it have a time limit?
3) Creates and Supports Brand Identity
Your brand has a backstory, as well as an identity that you have worked hard to develop. What better method to highlight brand identity than through your design? After all, it is what customers notice first. Ensure your packaging design displays your company emblem and uses typefaces, colors, and trademarks associated with your firm to convey an accurate brand story. Customers will be able to recognize your products no matter where they are.
4) Packaging Color Influences Buying Habits
Many studies have revealed that our brain reacts differently to different hues. As a result, brands and marketers must carefully select the colors for their product packaging design. Color is a crucial part of product packaging, and color experts say that more colors on a package often indicates less sophisticated items.
Other colors transmit different connotations; however, it’s crucial to research your target audience before settling on a hue for your design because blue is loathed by some groups but liked by others.
5) Packaging Design is a Marketing Tool
Packaging design is about much more than just the look and feel. It’s also a fantastic marketing tool for your company.
The packaging design can communicate how you want customers to perceive your product or service and establish brand loyalty over time. They are frequently updated every few years to stay up with current trends and market demands.
Significantly, packaging design is vital to your business, but it doesn’t have to be expensive or complicated. Using materials like paperboard, plastic bags, and even repurposed craft items are some of the many methods to cut expenses on a packaging design while maintaining product quality and packaging.
6) It Creates A Consistent Brand Narrative
Packaging design is significant because it serves as an introduction to your business for many clients. Your design is one of your brand’s first tangible experiences for new customers, so what message is it sending? Is your packaging an indication that you are a premium product that clients should splurge on if you promote yourself as such? Likewise, if you want to portray yourself as a low-cost product, does the packaging reflect that?
You can utilize packaging to set the tone for a brand narrative and keep your items connected online and offline. It can provoke emotion or provide information, but in any case, the packaging is a method to show, not tell, your brand. So, utilize it carefully to express your brand’s story, which will resonate with new and old customers.
Bottomline
Branded packaging is an effective marketing tool since it protects your products and helps you engage with customers more deeply. It not only helps to protect the contents, but it is also an important component of a well-branded package.
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