Haldiram Franchise in India: Cost & Profit

Forget diamonds, in India, the real treasure might be a bag of bhujia. And when it comes to bhujia, one name reigns supreme: Haldiram’s. This isn’t your average fast-food story. Haldiram’s journey is a captivating tale of three brothers, a secret spice blend, and a rise from a tiny shop to a snacking empire that conquered taste buds across the globe.

Intrigued? Dive deeper and discover how a single family recipe transformed into a billion-dollar brand, leaving a trail of mouthwatering delights in its wake. We’ll explore the fascinating history of Haldiram’s, the secret behind their irresistible flavors, and how they’ve become synonymous with Indian snacking culture. So, grab your favorite Haldiram’s treat (we won’t judge!), settle in, and get ready to embark on a delicious adventure!

Table of Contents

Founders Of Haldiram’s

Halditam was founded by “Ganga Bishan Agarwal”. The owner of the company is “Prabhu Shankar Agarwal” . The first ever store of Haldiram was in Rajasthan. It was established in 1937. Back in 1970, They further thought of expanding their business in much greater units and chose Kolkata and Jaipur as their target area. In the 1990s, they chose to get into the capital of India, New Delhi. It is based in Noida and operates manufacturing facilities in various cities including Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur, and Noida. The company also runs its own chain of retail stores and restaurants across several cities such as Pune, Nagpur, Raipur, Kolkata, Noida, and Delhi.

About Haldiram’s

Type: Confectionery and snack food company
Industry: Food and beverage
Founded: 1937
Founders: Ganga Bishan Agarwal
Headquarters: Noida, India
Area served: India, USA, UK, Middle East, South East Asia, and other countries
Current CEO: Aditya Agarwal
Number of employees: Over 20,000
Major products: Namkeens, sweets, snacks, and beverages

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Thinking of owning a Franchise of the Haldiram’s empire?

Here’s the critical info you need to make an informed decision:

Investment: It’s a big bite! Costs vary depending on the model (kiosk, QSR, casual dining) but range from ₹50 lakhs to a whopping ₹6 crore (US$66,000 – US$792,000). Consider the initial franchise fee, security deposit,inventory, equipment, staff training, marketing, and ongoing rent and utilities.
Success Factors: Location is crucial! High-traffic areas with good visibility are ideal. Operational efficiency (streamlined processes, cost control, well-trained staff) is key to maximizing profits. Don’t neglect local marketing to attract customers. Finally, remember – maintaining Haldiram’s quality standards and menu is sacred.
Challenges to Consider: Be prepared for fierce competition in the Indian food and beverage industry. The high initial investment can be a barrier. Maintaining brand consistency across all aspects of your outlet requires ongoing commitment.
Do Your Research: Before signing, scrutinize the franchise agreement and seek professional legal advice if needed. Understand ongoing costs like royalties and marketing contributions. Explore the level of support Haldiram’s offers its franchisees.

Steps to Start A Haldiram Restuarant Franchise:

Market research is very important, before finalising the area and the type of franchise you want to come up with.
After doing proper research, you choose the type of franchise you want to invest in, which includes Quick Service Restaurants, Kiosk Models, and Casual Dining.
Go to their official website and fill up the franchise applications.
It takes 1 week to 15 days for them to revert. As they properly investigate you and then decide whether they want to proceed further with the procedure or not.
Once you have signed the franchise agreement, you will need to pay the brand fee, which ranges from 1 to 5 crore INR, depending on the type of franchise you choose.
You will need to provide the necessary business and property documents, including GST number, MSME certificate, outlet trade license, FSSAI certificate, ITR, and shop agreement/sale deed.
You will need to have a space in a prime location for the outlet, and it should be approved by Haldiram.
You will need to undergo training provided by Haldiram to understand the operating system and products.
After completing the training, you can launch your Haldiram franchise and start serving customers.

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Hitting the Ground Running: Comprehensive Training for Haldiram’s Franchisees

Haldiram holds a special program and training for the franchise owners. This program ensures in – depth knowledge of the brand’s products, services, and profit margins, along with essential sales skills.

Technical and computer-based training: Haldiram’s “Learning Zone Program” provides a solid foundation in technical aspects of the business.
On-the-job experience: Hands-on training at existing outlets allows franchisees to witness successful operations firsthand.
Written materials: Comprehensive manuals and resources ensure a thorough understanding of all processes.

Prerequisites To Start A Haldiram Restaurant Franchise

Eligibility Criteria: The applicant should have completed the age of 21 and have a minimum qualification of 12th pass. The applicant should have knowledge of the food industry and sufficient financial resources to invest in the franchise and run the business.
Type Of Franchise: Haldiram offers three different types of franchise models. Investment and area required is calculated only after choosing the type of franchise you want to invest in.
Investment: The investment cost for a Haldiram Franchise ranges from INR 10 Lakhs to 5 crores.
Area: a kiosk store would require around 75–100 sq. ft of area. For Dining and quick-service restaurants, the required area would range between 1000 to 2000 sq. ft. as per the discretion of the brand representatives.
Documents: The applicant needs to provide the necessary business and property documents, including the GST number, MSME certificate, outlet trade license, FSSAI certificate, ITR, and shop agreement/sale deed.
Training: The training required for a Haldirams franchise is relatively light in comparison to other brands. They are specifically seeking corporate associates who have long supported the city. Haldirams prefers to collaborate with companies that have a strong reputation and track record. The business will provide a thorough operating handbook to its franchisees. A two-week training session is held in Kolkata.
Franchise Agreement: The franchise agreement term is usually nine years, and the lock-in period is about two years. Franchises will make up 10% of revenue, while brands will make up 90%.

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Unveiling the Franchise Landscape: A Multitude of Models

Haldiram’s doesn’t offer a one-size-fits-all franchise model. They cater to diverse investment capabilities and target audiences with three primary models:

Kiosk: Compact and ideal for high-traffic areas like malls or transportation hubs, kiosks offer a limited selection of grab-and-go snacks and beverages. This model requires the least investment, typically ranging from ₹50 lakhs to ₹1 crore (US$66,000 – US$132,000).
Quick Service Restaurant (QSR): Offering a wider menu with dine-in and takeaway options, QSRs cater to a broader customer base seeking a quick and convenient meal experience. The investment for a QSR franchise can vary from ₹30 lakhs to ₹5 crore (US$40,000 – US$660,000) depending on factors like location and size.
Casual Dining: The most elaborate and expensive option, casual dining restaurants provide a full-fledged sit-down dining experience with an extensive menu. This model caters to families and those seeking a more relaxed dining experience. Investment for a casual dining franchise can range from ₹3 crore to a staggering ₹6 crore (US$400,000 – US$792,000).

When and where Haldiram’s was founded?

Haldiram’s was founded in Bikaner in the year 1937 by Ganga Bishan Agarwal (Haldiram Ji).

What is Haldiram most famous for?

Haldiram is the most famous for its Bhujias and Soan Papdi.

Who is the present Chairman of Haldiram?

Manohar Lal Agarwal is the present chairman of Haldiram.

Is Haldiram planning to launch its IPO (Initial Public Offering)?

Chairman Manohar Lal Agarwal revealed that Haldiram is likely to launch its IPO in the coming 2-3 years.

The Final Bite:

Owning a Haldiram’s franchise can be a lucrative venture, but it requires careful planning, a deep understanding of the market, and a commitment to operational excellence. By thoroughly researching the investment, understanding the challenges, and leveraging the brand’s strengths, you can make an informed decision about whether a Haldiram’s franchise is the recipe for your entrepreneurial success.