If you are a SaaS business owner, turning leads into signups can be a challenge. However, with a dynamic marketing approach and the right tools, you can easily get signups and turn them into recurrent happy clients.
In this article, we will share three powerful software tools that will help you increase signups and build strong relationships with your users.
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How to Choose the Best Software to Boost Signups
The average signup rate for saas businesses is 2% to 5%, which is disappointing. But if you know what to focus on and pick the right tool to fix any issues with your signup process, you can improve this rate. If you’re struggling to choose the best software to boost your signups, here are some things to consider:
Your Goals
Before exploring all the different software options you find, take the time to define your goals clearly. Understanding your goals will guide your decision-making and help you choose tools that best fit those objectives. Some common examples of goals you can set include:
- attracting new users
- improving onboarding processes
- building strong customer relationships
- increasing user engagement
By clearly defining these goals, you will have a foundation to choose the best platform for your growth. If you decide to set attracting new users as a goal, but a tool you like doesn’t offer any lead generation tools, then it is time to look for an alternative.
Automation
Look for software that offers automation features, enabling you to streamline various tasks. For example, tools like that will automate your email campaigns and lead nurturing processes, which allows you to send targeted messages to potential users without manual effort.
This means you can focus your energy on strategic initiatives that foster growth, rather than getting bogged down with repetitive tasks. Additionally, automation can help ensure timely communication with users, increasing the chances of converting them into active participants in your platform.
Look for User-Friendly Tools
A user-friendly tool will help you and your team to adopt the tool quickly and effectively by reducing the learning curve. When evaluating tools, consider requesting demos or trials to assess their usability firsthand.
Pricing Matters
Pricing is a vital factor that can influence your choice of software. Start by assessing your budget to determine what you can afford.
When evaluating different tools, compare their pricing plans and features to identify which offers the best value. Some platforms may have hidden fees or limited functionalities in their lower-priced tiers, so scrutinize what each plan includes. Look for software that balances cost with the features that align with your goals, ensuring you’re not overspending for capabilities you don’t require.
Consider Scalability
As your business expands, your software should be able to grow alongside you. Select tools that offer scalability options and enable you to make the most out of your capabilities even if your user base increases.
Instantly.ai: Streamline Your Email Campaigns
First, let’s start with a resource that can help you get signups by directly tapping into users’ inboxes: email marketing. Instantly focuses on improving your email campaigns to make sure your messages get noticed and encourage potential users to take action.
Automated Email Campaigns
With Instantly, you can set up automated email campaigns that keep your audience informed and engaged.
- Set Up Triggers: You can configure events that trigger automated emails, such as a new user signing up, a user abandoning their shopping cart, or an existing customer reaching a milestone.
- Create Sequences: Instantly.ai allows you to build a series of emails to send over time, such as onboarding emails, promotional offers, or reminders. Each email in the sequence can be customized based on user actions or the timeline you set.
- Drip Campaigns: The platform also supports drip campaigns, which gradually release content over a set period. These help you nurture leads with a step-by-step guide, product demos, or educational content.
- Behavior-Based Automation: You can create behavior-based automations like sending an email when someone clicks on a link, downloads a resource, or interacts with your content in other ways. For example, if a user clicks on a product link but doesn’t purchase, Instantly.ai can automatically send them a follow-up email with more details about the product or a special offer.
Personalization
1% of consumers expect personalized interactions from companies, with 76% expressing frustration when these expectations are not met. Personalization can turn a standard email into a conversation. Instantly.ai lets you segment your audience based on their behavior and preferences. For example, if someone checks out your pricing page but doesn’t sign up, you can send them a tailored email highlighting the benefits of your service or offering a special discount.
A/B Testing
Instantly’s A/B testing is a feature that lets you test different versions of your emails to see which one performs better.
- Choose What to Test: Test various elements of your emails, such as subject lines, CTAs, email layouts, images, and even the time of day emails are sent.
- Find What Works: You can easily modify any part of the email to see what changes impact performance.
- Define Audience Splits: The platform allows you to divide your audience into groups to receive the different versions of your email. You can even customize the group sizes to get a more statistically relevant result.
- Monitor Real-Time Results: After sending the emails, Instantly.ai provides real-time data on how each version is performing, including open rates, click-through rates, and conversions. You can view which version of the email leads to more user engagement and ultimately helps achieve your marketing goals.
- Optimize Future Campaigns: Once you have the results, you can use the winning email format or message for future campaigns, improving your overall strategy. The platform also helps you set up automated A/B testing for continuous optimization.
Integrations with Other Tools
Instantly integrates smoothly with other tools you may be using, such as lead capture forms and CRM systems. This integration creates a unified approach to managing your leads, making it easier to convert them into signups.
For example, by connecting Instantly.ai with your website’s forms, you can automatically add new leads to your email list, reducing manual entry and the potential for errors.
OptinMonster: Convert Visitors with Pop-ups
No one wants visitors to leave their site without doing anything, and OptinMonster understands that. This tool helps turn website visitors into signups by using eye-catching pop-ups and forms.
Exit-Intent Pop-ups
One standout feature of OptinMonster is its exit-intent pop-ups. This technology detects when a user is about to leave your website and triggers a pop-up offering a compelling reason to stay, such as a discount or free trial. Research shows that exit-intent pop-ups can recover up to 10-15% of abandoning visitors, effectively increasing conversion rates.
For example, a SaaS company could implement an exit-intent pop-up that offers a 10% discount on the first subscription month. This strategy could convert hesitant visitors into signups, providing a compelling reason to take action before leaving.
Floating Bars and Scroll Boxes
OptinMonster understands how important it is not to bother users while trying to catch their attention. This is why it provides floating bars and scroll boxes. These elements are non-intrusive reminders for users to sign up at the top or bottom of the screen as they scroll through your site. The main goal behind these reminders is to encourage users to take action without interrupting their browsing experience.
A/B Testing
With OptinMonster you can create two or more versions of a pop-up and automatically show each version to different visitors. The platform then tracks how many signups each version gets, helping you figure out which design or message brings in the most leads.
Custify: Optimize Customer Success to Drive Signups
Making sure your customers have a positive journey keeps them happy and builds loyalty. Custify focuses on customer success, which means that when your users feel supported and valued, they’re more likely to stick around. This can lead to more signups over time, as happy customers often share their good experiences with others.
Customer Health Scores
Custify uses customer health scores to track user engagement. These scores help you see who is enjoying your service and who might be at risk of leaving. By monitoring these scores, you can spot potential issues early on and address them before they become big problems.
Personalized Onboarding
Custify tracks how users engage with the platform and whether they struggle. This tracking lets businesses see which features catch users’ attention and how long they spend on different tasks.
Based on this information, businesses can customize the onboarding experience. If a user seems to struggle with a specific feature, the onboarding process can adapt to provide extra guidance and resources related to that feature. This customization makes the onboarding process more relevant and helpful for each user.
Proactive Engagement
Another great feature of Custify is its proactive engagement alerts. These alerts notify customer success teams when users may need assistance or haven’t fully utilized the product. For example, if a user has not logged in for a week or hasn’t tried out specific features after signing up, Custify sends an alert.
This helps retain existing users and leads to increased signups. When current users feel supported and discover the product’s full value, they are more likely to recommend it to others.
Key Takeaways
Growing your SaaS business means turning website visitors into signups. Choosing the right website visitor tracking software makes this easier, helping you engage users, improve their experience, and boost conversions. Here’s what to remember:
- Automating email campaigns and user segmentation lets you reach potential customers at just the right moment, making it easier to turn visits into signups.
- Smart pop-ups, exit-intent messages, and personalized prompts can connect with users at the perfect time without feeling intrusive, leading to more signups.
- Keep testing and improving your landing pages to ensure they’re fast, clear, and helpful. A well-designed page that speaks to your audience will increase your conversion rates.
- Focus on a smooth onboarding experience and staying in touch with your users. Keeping them engaged and satisfied means they’re more likely to stick around and recommend your product to others, bringing in even more signups.
