Cosmetic packaging plays a crucial role in the perception and success of a product. An important part of this packaging is the closures. Although often overlooked, closures can significantly impact the usability, safety, and aesthetics of a product. In this article, we discuss what to avoid when designing closures for cosmetic packaging to ensure your product is not only functional but also attractive and sustainable.
Table of Contents
Inconvenient Usability
Difficult-to-open Closures
One of the biggest annoyances for consumers is packaging that is difficult to open. This can lead to frustration and even to avoiding the product in the future. Ensure that the closures and spray caps are easy to open without requiring too much force or complicated actions.
Lack of Clear Instructions
Another common mistake is the lack of clear instructions on how to use the closure. This is especially important for innovative or unusual closure mechanisms. Consider placing short, clear instructions on the packaging to help consumers.
Poor Material Choice
Non-sustainable Materials
In an era where sustainability is becoming increasingly important, using non-sustainable materials is a major mistake. Avoid using plastic or other non-biodegradable materials where possible. Instead, consider eco-friendly alternatives such as recycled material or biodegradable options.
Unsafe Materials
Using materials that can be harmful to consumer health is an absolute no-go. Ensure that all materials used in the closure meet safety standards and do not contain harmful chemicals.
Poor Sealing
Leaking Closures
One of the main functions of a closure is to keep the product safe and fresh. Leaking closures can not only lead to product waste but also to a poor user experience. Test the closures thoroughly to ensure they seal well and are leak-proof.
Insufficient Protection Against Contamination
In addition to preventing leaks, closures must also provide protection against contamination. This is especially important for cosmetic products applied to the skin. Ensure that the closures form a good barrier against bacteria and other contaminants.
Aesthetic Errors
Unattractive Design
The design of the closure should align with the overall aesthetics of the product. An unattractive or poorly designed closure can negatively impact the perception of the entire product. Pay attention to the shape, color, and finish of the closure to ensure it is appealing to the consumer.
Inconsistency with Brand Identity
The closure should also be consistent with the brand identity. For example, a luxury cosmetic product should have a closure that enhances the luxurious appearance. Consider using high-quality materials and refined designs to reinforce the brand identity.
Functional Flaws
Unreliable Mechanisms
Closures that do not work reliably can lead to a poor user experience and even product loss. Test the closure mechanisms thoroughly to ensure they are reliable and durable.
Lack of Innovation
While it is important to use reliable and proven closure mechanisms, it is also important to be open to innovation. Closures for cosmetic packaging can be a significant selling point if they are innovative and user-friendly. Avoid getting stuck in old habits and be willing to explore new technologies and designs.
