It is not long ago since the time when the word “Followers” was reserved for signifying the clientele of some religious sect or political faction. However with the sprouting of the new cyber revolution in the form of Social Media, the word has transformed completely in its application and significance. It is now the age of- “Tweet your emotions. Tweet it to your Followers” You can buy active Twitter followers for more engagement. With over 500 million registered users as of 2012 and over 200 million regular users everyday, the social networking and micro blogging site –Twitter is definitely the new Big Thing.
Not only is it a highly interactive and user-friendly networking forum, but the significance of Twitter in promoting businesses online and marketing products is also sky reaching. For any company who is seeking to build its Brand Image and promote its products and services on the web, it a crucial requisite to utilize the platform of Twitter to its full potential. Here follows 8 reasons that will explore the absolute necessity of having a Twitter account for a Social Media Marketing campaign:
- Permanency: The one mistake that you never want to commit is to hold on to the popular myth that Twitter is meant only for individuals who merely seek amusement. Twitter can be as professional as you want it to be. It is of immense worth when it comes to establishing and promoting a business online and building its reputation. Having a Twitter account will help your digital or social media marketing company to reach to all the actual and potential customers and sustain its impact on them because of the feature of permanency. A traditional campaign process is always short-lived and easily forgotten. But Twitter account is a permanent identification portal which helps prolonging the name of the company for an indefinite time.
- Instant connect with Hashtag: Hashtags are words, slogans and messages that are prefixed with the sign “#”. A short instant message with a hashtag becomes an active link, and that message can be broadly circulated, shared and reused by the followers by simply copying and pasting the hashtag message. This enables the marketing message to be easily available among the target audience and also to attract new customers.
- Measurability of Impact- Having a Twitter account simplifies the process of getting audience feedback and also conducting post marketing campaign surveys. It helps evaluate how much impact the business had on its customers.
- Dissolves the celebrity-commoners divide: Twitter has not only evolved as a substantially faster medium of mass communication than radio, Television or print medium but it has also emerged to be a much more convenient and interactive platform. Now any common man with a Twitter account can directly communicate and put forward their opinion to the verified accounts maintained by celebrities and also the marketing companies. Such interactions make the business more transparent and flexible.
- Viral marketing of new products and services- The main drive why a marketing company must have a Twitter account is because having a public profile on a social networking site helps providing necessary information of a newly launched product and also promote the product line among the millions of other Twitter users. This definitely helps in ensuring more proficient and popular promotion than other traditional advertising routes.
- Brand awareness: Promotion through can often becomes viral. Once a sufficient extent of popularity has been established and sufficient followers have been intensified, the company’s message can be tweeted to a huge number of followers who in turn can make the post viral or unbelievably popular by retweeting and favoriting the post.
- Customized settings and usability: Another Unique Selling Point of Twitter is its user-friendly interface. Anyone maintaining a Twitter profile can customize its profile settings, connectivity, clientele of followers targeted, etc. Any business can easily monitor their account and can adapt itself to the changing format in simple steps thus making its marketing campaign for appealing to its audience base.
- Promote blogs of the business: A twitter account for a business or marketing house can be really effective in maintain an online reputation and always be on par with the attitudes and wants of its customers. The best way to ensure that reputation is my linking the company’s own blog to its Twitter Account. Since a Tweet can not slot in more than 140 characters, the addition of blogs allow marketing messages and Search Engine Optimization (SEO) strategies to be spread to the followers in a more detailed and complete manner.
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