Bill Michelon is a prominent businessman with many years of experience in the digital media buying field. He is committed to formulating innovative strategies that help companies realize their digital marketing objectives. It comes as no surprise that many companies rely on his services to boost sales. Bill understands the dynamics of the highly competitive online advertising space.
He is convinced that small, medium, and large organizations should take advantage of a wide array of online resources to boost operational efficiency and productivity. Here are the top six resources Bill Michelon recommends for aspiring entrepreneurs and startups.
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Table of Contents
Google Alerts
Google Alerts is an essential intelligence tool that helps aspiring entrepreneurs follow news related to their sector and monitor competitors. This allows businesses to remain competitive. The challenge is to have the right information at the right time with the aim to make informed decisions.
The tool provides a viable way to stay up to date with industry news. Users can activate alerts on some key products or services, thus staying well informed on market developments and trends. Google Alerts makes it easier to monitor competitors’ actions. Entrepreneurs can discover the activities of competitors, including promotions, news, events, press releases and more.
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HootSuite
Today, communication is handled through social networks. However, many small business owners do not have community managers and the time to manage their own social media pages. Hootsuite (introduced in 2008) is an effective solution that saves considerable time in the management of social networks.
It eliminates the need to connect to different social media accounts to keep the pages updated. Hootsuite is a social media management dashboard, which allows you to group all your social networks on a single interface. From Facebook and Twitter, to LinkedIn and Google +, it has never been easier to manage your organization’s social media pages.
The main benefits of Hootsuite include a user-friendly interface that is relatively easy to use. The tool helps you plan posts and monitor stats.
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G Suite
G Suite allows you to use Gmail and other business apps to boost communication, collaboration, and productivity. The apps are secured using advanced cryptographic technology and additional measures like two-factor authentication.
In 2017, more than 3 million businesses worldwide used G Suite, which boasts a user base of more than 50 million. Whether you are a small business owner or an executive for a large company, G Suite is the perfect suite of office tools.
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Slack
Founded by Flickr co-founder Stewart Butterfield, Slack is a new communication tool that allows your team to bring documents together in one application. Slack is both an instant messaging, archiving, and content search tool. It is designed to make your life in the office easier, more enjoyable, and productive.
The platform aims to revolutionize communication and project management through the provision of an easy-to-use tool. Slack offers a chat system composed of different discussion groups, which are structured according to your organization’s teams and projects. A general forum allows all employees to participate in a discussion. Thus, by using Slack, you can reduce email exchanges internally, saving you time and boosting efficiency.
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Trello
Trello is a collaborative tool, which makes it possible to organize multiple projects and collaborate more efficiently. The principle is very simple: create tables for your projects and lists arranged in columns according to the desired models in addition to maps that correspond to relevant tasks.
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MailChimp
MailChimp is an advanced tool that allows businesses to build their brands by automating marketing activities. It enables users to send professionally designed email messages that enhance the brand’s image. Companies can gain access to key metrics of an email marketing campaign, such as the number of email openings, clicks and more. This makes it easier to gauge the success of a campaign and identify effective strategies.
Connect with Bill
Users can learn more about Bill and his digital marketing and entrepreneurial tips by following his blog at BillMichelon.com, and by following him on Facebook and other social media platforms.
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