Starting an online business can be exciting and overwhelming at the same time. No matter what your business is or where your business is located, there’s always one common denominator – marketing.
It doesn’t matter how amazing your services or products are that you’re offering if customers don’t know they exist, and where to purchase them. If you’re looking for different ways to market your business online, here are seven ways that can help your business grow.
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Table of Contents
Mobile Device-Ready
Majority of people now utilize the Internet from their mobile devices, so ensure that your marketing content translates on both desktop and mobile versions. To build trust, customers look to make sure that you’re consistent across all of your platforms. Also, making sure your marketing is mobile device-ready means you’ll mainly be able to reach your audience, and they’ll be more likely to engage.
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Email Blasts Matter
Email marketing is one of the best ways to communicate with your customers. Not only is email marketing a quick way to connect with your customers, but it’s also cost-effective, with free online sites you can utilize to send out the blasts. Just as customers access the Internet with their mobile devices, they’re also able to check their email. Emails keep your brand on the customers’ mind.
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Focus on Social Media
Social media and social media influencers are one of the most significant tools for marketing. Social media is used by both small and large businesses to engage with customers. Social media influencers have established credibility and a large following of individuals who have come to trust their opinion, so they can“influence” others to try a new product or service.
The key to social media is to find out which platform your audience uses most (for example, Instagram is preferred by younger audiences versus Facebook), and then focus your marketing content towards your target audience.
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SEO Is the Key
Search engine optimization is a crucial factor in helping your brand reach customers that are looking to purchase the type of products or services you’re offering. Google is the number one search engine in the world so it’s essential that your site can be located on their listing. To keep your site as searchable as possible, it’s recommended that you monitor the keywords that drive individuals to your site.
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Blogging Is Relevant
If you’re looking for different ways to drive consumer traffic to your website, then try introducing blogging. By blogging content that’s relevant and valuable to customers, it will drive traffic to your social media and website. In addition to organically building your website traffic, it can also increase your ranking in search engines like Google. Another highlight to blogging is that it gives your brand personality and more than anything, customers want to feel connected with the companies they shop with.
Blogging creates more content for your website, which shows search engines that your site is active, and the keywords used will help with search engine optimization.
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Engage Your Audience
Digital marketing is the key to engaging with your audience. Special in-person events, working with a social media influencer, webinars, and call-in podcasts are all ways to interact with your customers. Being interactive with your customers is the best way for them to build a good relationship and loyalty to your company.
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Customers Come First
Although ways one through six are all critical in marketing your business online, they’re all secondary when it comes to this last point. The customers are the “bread and butter” of your business so they must come first. Therefore, you’ll have to learn your customers and engage with them. Make sure you listen to your customers’ feedback. To be impactful, make sure you’re producing content that interests them.
Digital marketing online is only going to continue to grow. Whether the business is a small startup or a large established one, it’s important to stay up-to-date with the current marketing trends. At Bing Digital, you can entrust that your marketing needs will be met, and that your business will see the positive results of their work.
About Carson Derrow
