Adrian Pereira is a serial entrepreneur that has had an eye for businessfrom a young age. While he was attending university, he built one of his first enterprises, HockeyDraft.ca. Since then, Pereira has launched a number of other companies in Victoria, BC.
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Becoming a Successful Entrepreneur
Throughout his career, sports has always been a driving force. That’s why, soon after his first success, Pereira launched eDraft.com and also doubled down in sports by investing in a then-unknown Victoria company, SendToNews. The latter now ranks in the top position when it comes to digital sports video views, placing it ahead of the likes of market leader ESPN.
However, after becoming a father, another passion arose in Pereira. Along with his wife, Kelly, he recently started The Eco Pea Company. The idea for the business struck when the couple’s daughter frequently experienced problems with mainstream diaper brands.
The problem was a tricky one and pushed Pereira to start researching. Armed with the thought that there must be another option, he set to work. It was then that he began finding out about sustainable materials and natural processes. The successful direct to consumer ecommerce business sells eco-friendly, safe, and natural diaper and hygiene products.
At a glance, it’s clear to see that Pereira has an impressive resume, and these are merely the highlights of his career. So, how is it that one person can find the time to accomplish so much? During his recent interview, he shared some of the smartest ways to stay on track.
Productivity Hacks and Staying on Track
Staying productive when you’re at your busiest can be hard. However, this is an area that Adrian Pereira takes pride in. Balancing a variety of projects and businesses is at the heart of what he does. With that in mind, let’s take a look at his most effective hacks.
1. Find a balance
While you may think that it’s productive to sit at a desk for hours at a time and work, there is another way to go. As part of the interview, Pereira talked about the importance of finding a sense of balance. That means spending time with family, taking breaks, and keeping active.
“To me, there is nothing more important than being around those you love. If I need a break, I kick a soccer ball around with my son, play tag with my daughter, or find myself in a pillow fort surrounded with stuffies with my youngest,” says Pereira.
Regardless of how heavy your workload is, making the time to take a break will help your productivity. Despite having numerous Zoom calls, ongoing meetings, and emails to manage, Adrian Pereira understands that downtime is crucial.
2. Stay organized
Organization is at the core of any successful operation. When you’re trying to manage a myriad of things, staying on top of them can be a difficult feat. Fortunately, Pereira has a process that helps him with this area of his professional life. It’s all about data.
“Did I mention spreadsheets? Feed me data, data, and more data, please! The more information you have, the more ways you can analyze things, and the easier it is to make a well-informed decision,” says Pereira.
Finding out what works for you will help you move forward. While some people work well with spreadsheets, everyone is an individual. Taking a page from Pereira’s book means looking into different systems that will help you manage your workload easily and prioritizing things effectively.
3. Simplify processes using software or apps
No matter what line of work you’re in, there’s certain to be some type of software or service that will make your processes easier. Pereira has found that the Shopify ecosystem helps fuel The Eco Pea Company. Identifying these apps and programs is a real business game-changer.
“Shopify is an amazing company. They not only provide a solid, intuitive platform for launching your business, but they also educate you on how to grow your brand,” says Pereira.
Should you work in the online shopping sector, you may find that this site also works for you. However, you can apply this advice to any area of the business world. Take the time to do some research and learn about any additional tools that can support you.
4. Learn from leading brands
Needless to say, one of the best ways that you can progress and reach your professional goals is by looking at other brands. There’s a reason some companies are at the top of their game. Pereira has found following in the footsteps of these businesses highly useful.
“Learn from other brands. Each unique brand has things they do very well and things they don’t,” explains Pereira. “Learn from the companies you admire but add your brand’s own flare so that you’re using a winning formula while still making it your own.”
Whatever industry you happen to be in, identify the market leaders in that sector. Taking note of what they are doing to drive things forward is a savvy move. You can take note of their actions and utilize them within your own work. Keep watching and learning.
The Takeaway!
While few of us may not have the energy or creativityto be a multi-business entrepreneur, we can learn from Adrian Pereira’s advice. Over the years, he has been at the helm of countless successful companies. In between that, he’s also managed to maintain a solid family life and keep a sense of balance. By staying organized, simplifying processes, and learning from your surroundings, we can stay on track to accomplish the goals we set out to achieve.
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