When it comes time to build a new website, there is a lot that goes into the planning, design, and ultimately execution so that you can get the traffic you expect, and the business leads that your company needs. However, trying to take on such an enormous project can feel overwhelming, especially to someone who is unfamiliar with web design principles.
We’ve compiled a brief list of some of the things that you will need to consider when you are building and launching a new website, but the biggest thing that you should consider is to hire a web design company in Miami to take on this project for you. There are plenty of do-it-yourself platforms out there, and they definitely serve specific needs, but if you are trying to boost valuable traffic to your site that results in conversions and new business leads, there is a comprehensive set of tools you will need to employ to get the results you deserve.
Table of Contents
User Experience (UX) Design
The term “user experience” seems to get thrown around a lot in design meetings, but what does it really mean? Essentially, a user-focused design is one that is intended to provide your visitors with a simple and intuitive experience on your site, while helping them to find the actions that you would like them to take—such as signing up for your mailing list, buying a product, or requesting more information.
Content Strategy
“Content” is another term that can sound somewhat abstract to the uninitiated, but this is the step where you develop a comprehensive strategy to provide your target audience with useful and engaging content, such as blog posts, emails, ads, and social media posts. Underlying the overall content strategy is an important tool known as SEO, or search engine optimization. This strategy uses your content to signal to the major search engines that your site is useful and trustworthy, which ultimately moves you further up the search results pages if executed properly and maintained diligently.
Responsive Design
How many types of screens do you use to browse the internet? It is common for people to switch seamlessly from smartphones to tablets to laptops to desktops, and they expect the websites that they are visiting to work correctly on each device. This requires a responsive design that avoids an image taking up the entire smartphone screen, words overlapping, menus getting buried, and all sorts of other design disasters. Responsive design provides users with simple site design no matter what type of screen they are using.
Site Structure
Your sitemap is a very important aspect of your design for a variety of reasons. One is that most visitors have a general sense of how a website should be structured, and will subconsciously look for that structure on your website. If your site is confusing to navigate, they may find it easier to go back to the search results page and try the next result. In addition, the search engine “crawlers” look for a sitemap as one of the many indicators for a quality website, and expect it to be simple and intuitive.
Calls to Action
When designing a site, it can feel like there is a fine line between helpful and pushy when it comes to trying to get your visitors to take an action. A well-executed CTA is thoughtfully placed in a location that makes sense to your visitor and does not feel like a pop-up ad or obnoxious billboard. Placing visible and inoffensive CTAs throughout your site (Join our mailing list! Contact for more information! Buy now!) helps your user find the action that they would like to take without feeling like they are being harassed by an overly-enthusiastic salesperson.
Tracking Tools
If you spend all of this time, energy, and money on designing a new site but you can’t track performance, then how do you know if it’s working at all? There are many different tracking tools that will help you understand how your users are engaging with your site, and help you identify any weak spots where you are losing visitors along their journey. By identifying dropoff points or high performers, you can fine-tune the experience your users are looking for and keep boosting your conversions.
About Carson Derrow
