Becoming Greater Than You Expected

Tips on How to Make Great Logos for WordPress

There is an old saying, “Anything can happen to anyone, anywhere, anytime, because the earth is round.”, and the essence of the message is speaking for itself. Sometimes you’ll be on the high grounds, sometimes on the low, some good things will happen and some bad things will come along, either way, everyone will experience it, because nobody is immune to the wheel of destiny. If it’s your time to shine, then it’s your time, but if you feel that it’s taking too long, just wait, stay for a little while longer, and gather every bit of knowledge and life hacks that you can get to help you get back to the top.

For a WordPress Logo designer like me, kind of hard to get by, especially with the competition that has been building up for the past years. Technology has really put a rocket booster on progress, meaning everyone is getting better, new ideas get older faster, and who knows what will come out of the blue. What I am trying to say is one must always be on the verge of getting the best out of everything, and everyone as well. One must learn to land the killing blow that will get him or her fed that day, or should I say, have a warrior’s heart because this kind of work is not for meek and the weak, it’s for the people who are not afraid to embrace change and are ambitious enough to stay on top or better yet, be the best at what they do.

Our logos must sell, or otherwise be designed in ways that clients, at their first glance, be amazed and hooked on what it represents. There are a lot of factors to be considered, and if you are just starting on this kind of business or work, these helpful tips can and will help you achieve glory in the hot summer sun. not all of us are blessed with the capacity to get the most updated apps or gadgets or worse, lacking the talent of a creative mind, but no need to worry, just read through this and you’ll find yourself having breakfast with champions.

1. Bring Out the Truth About Your Brand

A lot people think that logo designing is easy, well it isn’t! it’s not just a few clicks here and there and downloading fonts and icons for a company, it is about understanding what that company stands for and represents in life. Every bit of detail, every stroke, every color, every shape must coexist with the essence of the client, because this will represent him, her or everyone that will be under the company’s new logo. So, it is better to talk about the details with the client first, research the theme that they want and then start from there. You can’t rush a good logo, it will become a disaster, so to prevent that, just do one thing, RESEARCH.

2. Simplicity is the best policy

Another word of advice, KEEP IT SIMPLE MATE. Putting too many shapes, strokes, icons, or making complicated designs will definitely be an obstacle for the client’s market to understand or appreciate, or rather be far from the client’s expectations or message. Take Nike for example, the simple check design has connected well and has been recognized by millions of people around the world, and when you often see a check anywhere, you’ll be thinking of Nike. Be original yet simple at the same time.

3. Connect with what the Brand represents

It is very important to connect with the brand that you are designing the logo for. You must know what audience or market it aims to attract and what kind of message its principles want to deliver. Researching certain details like this is a key ingredient in making a logo successful because it will represent the calling and mission a company or a person represents or wants to achieve. Every stroke and shape should have meaning inclined with the client’s wants and the needs of the audience it aims to serve and please.

4. Color it Red, Green, or whatever it takes

Color will also become a key factor in a successful and sellable logo design. Combinations of certain palettes, gradients, pastels or just plain hues will give the audience a firework display in their eyes. Also, each color represents a trait, or behavior that will automatically connect with the audience. For example, red is energetic, black is creative, white is clean and pure, green symbolizes growth and nature etc. That is why you have to also talk this thing out with the client so that every detail that he or she wants to show in the logo will appear and be remembered by everyone.

5. Make it Trending

Of course, if you want to make your logo competitive and not burn to ashes in the mainstream, you have to make it look, hip, cool and new. Going against the flow leaves small room for success but if you make it with a little trending approach, you’ll be sure that you will capture anyone’s attention in just one glance. Remember that you will be dealing with mostly millennials, so be very smart and cautious when choosing your logo theme. They are easy to impress but get tired of things easily.

6. Make it fit Anywhere, Anytime, with Anyone

Lastly, a good logo has to be flexible, in all formats, printed or digitally posted. You have to make sure that it will fit nicely with posters, websites, WordPress formatted themes, business cards and other advertisement platforms. This will ensure that the client will have more options to put his or her advertisement, thus increasing audience numbers and potential buyers and supporters. Believe me, this is very essential when it comes to logo making because you will be giving a great advantage to your client. Consider the size, shape and design that will make any platform a walk in the park.

Every bit of advice came from my experience as a logo designer. And it has proven to be worthy of any test and obstacle. The thing is, you just have to make sure that every detail, big or microscopically small is polished so that when you present it to the client, he or she will not hesitate to show it to the audience right away. Cheers!