Benefits of Having a Business Charity Scheme

Have you considered setting up a business charity scheme? If not, you might want to start thinking about it now.

Having a business charity scheme can deliver a lot of awesome benefits. Here, we’ll look at just some of the top benefits you can expect to reap when you start one.

It helps to build and boost team morale

Interestingly, a business charity scheme can really help to boost team morale. People prefer to work for companies who actively give to charity as it shows they care about others and not just profits. When workers are contributing towards a charity through their job, it can do wonders for team morale.

Boosting team morale is important for your business. It delivers a lot of key benefits such as reducing sick leave, increasing productivity and motivation. 

Improves public relations

Another benefit of starting a charity scheme is that it can really boost public relations. You can share your charity efforts through your social media channels, boosting your public image. 

You’ll be showing potential customers that you help local charities, showing you care. It can also encourage your customers to help out themselves, as well as show potential future employees that you’re a great company to work for.

Increases your reach

Do you struggle to reach a larger target audience? If so, a charity scheme can help. Did you know for example that in a recent poll, young people claimed they would be more likely to buy from a company that contributes to charity? Millennials in particular have been found to favour businesses that give back.

So, if you’re looking to expand your reach, setting up a charity scheme is a great idea.

Giving your community a boost

Of course, another benefit is that you’ll be giving your community a boost. It feels good to give back to the community. However, it also helps your business too. 

Without a strong community, your business would suffer a loss of localised profits. So, it is within your best interest to give back to the community. Just make sure you are giving back for the right reasons and not just to make a quick profit. 

The 111 charity scheme from Responsetap is a great example of how successful businesses can help their community. They donate 1% of their product profits to charity each year. They also commit to giving a six-figure sum to charities each year.

So, if you’re looking to boost team morale, increase your reach and give back to the community, a charity scheme can be effective. Why not do your research to see what type of charity scheme would best fit your business?