The digital marketing industry is projected to reach $640.2 billion by 2027. As online marketing continues to play an integral role in overall marketing strategies, more marketers are turning to tools and software to streamline the process and achieve better results.
Here are the best digital marketing tools that every marketer should have.
Table of Contents
Ahrefs
Offering tiered pricing and a robust set of features, Ahrefs is a complete SEO tool that can help you drive more traffic to your website. The platform offers:
· Keyword research and planning
· Competitor analysis
· Content analysis and planning
· Website auditing, and more
Track your rankings and keep an eye on your website’s performance to help drive more visitors to your pages.
WatcherMe
If you’re in the B2B sector, WatcherMe is a must-have tool. This website tracking software allows you to see which companies are visiting your website. All you have to do is add a simple script from WatcherMe to your website, and you can start identifying your B2B visitors.
Knowing which companies are visiting your website will help you better target and market to them. WatcherMe also provides you with the contact information for company leads, so you can reach out to decision-makers. It also provides you with other great metrics, like:
· Which pages your company leads are visiting
· How much time they’re spending on your website
· GEO data and more
WatcherMe also integrates with many of the tools you’re already using, like Slack, HubSpot and Salesforce.
For B2B companies, WatcherMe makes it easier to nurture and convert leads. The B2B sales process is more complex as-is, so tools like this simplify and streamline the process.
HubSpot Marketing
HubSpot Marketing offers a suite of tools for digital marketers and to help businesses grow no matter what stage they’re in. Some tools are free, like their CRM, live chat software and web forms.
They also have paid tools that are more advanced. These tools can help you manage your social media accounts and content, track your emails and connect with leads.
HubSpot, like Ahrefs, is an all-in-one SEO tool, but it also integrates into some of the other tools you may be using, like HotJar or Typeform.
HubSpot’s tools are designed to help convert leads, grow traffic and boost close rates.
MailChimp
When it comes to email marketing, MailChimp is a must-have tool. It makes it easy to create and automate campaigns, but it can also integrate with a variety of Saas companies.
MailChimp really shines when orchestrating email drip campaigns, and the user-friendly interface makes it easy to get started. The analytics feature provides you with a wealth of information that you can use to improve your campaigns and their results.
MailChimp also offers other great features, like:
· The ability to send emails to a targeted audience thanks to segmenting.
· Re-engage with subscribers that have gone cold by offering coupons or other offers.
· Create an email series that informs and delights your customers.
· Send out special emails and offers for birthdays or anniversaries.
· Follow-up emails when message links are clicked.
If your brand engages in email marketing (and it should be), then MailChimp should be on your must-have list of tools.
Google AdWords
Pay-per-click, or PPC, advertising also plays an important role in most digital marketing campaigns. Generating organic traffic is great, but it takes time to see results. PPC allows for a near-immediate boost in your traffic and the chance to start converting targeted traffic right away.
Costs are based on pay-per-click or a pay-per-call model.
Advertising through Google is a no-brainer, and their AdWords tool makes it easy to get started with the PPC model. The Keyword Planner tool allows you to perform keyword research to find the right search terms to target. You can set budget caps and create your ads right on the platform.
AdWords is an effective and simple way to get your brand, products or services in front of the right audience. When used properly, you can start funneling high-value leads to your site right away.
Slack
Offering both free and paid tiers, Slack is easily one of the most popular tools for communication within businesses. And communication is the key to success in marketing. Teams and individuals must work together to bring campaigns to life and to build strategies that will get the results the brand wants.
Slack organizes conversations into channels, so teams can stay focused without distractions. Focused collaboration means that marketing teams can get things done more quickly and efficiently. Users can join and leave channels at will, and the platform offers a valuable opportunity to network with other digital marketers.
Slack also integrates into other tools, so it’s easy to add to your tech stack.
These digital marketing tools are essential for marketers today. From communications to overall SEO management and identifying company visitors, these tools will help streamline your marketing and drive results.
About Carson Derrow
