When it comes to business, we all know that branding plays an important role. It doesn’t matter if you’re a new restaurant or a slick recruitment agency, how you present your brand will have a huge impact on how successful your business will be. You could be selling Australia’s best cuisine or people, but without the right branding to market your products and services, a lot of people just won’t take notice.
This is why it’s so important to build a powerful brand image that really makes you stand out from your competitors and puts you at the forefront of people’s minds. In order to this there are a few things you should establish first.
Identify Your Target Audience
The importance of knowing who you are trying to talk to should never be underestimated, especially with branding. Take some time to create a definitive outline of your potential customers and partners, that way you can be sure you have a cohesive approach to your branding image. This will help you get buy in from customers and affiliate businesses and be a strong basis for a highly effective marketing strategy to meet their needs.
Set Your Business Goals
It’s time to get specific with your business goals. In order to create a powerful and effective brand image, you need to know both short and long-term business objectives. Spend some time identifying key areas for the business and growth, so you can then build on that to craft your brand persona.
Define Your Unique Selling Points
Once you have identified your target audience and established your business goals, you can now focus on creating your brand personality. Identify your unique selling points (USP’s) and consider the best way to market them to your potential customers. Try not to over complicate them and keep them relevant to your audience at all times.
Bedding in Your Brand
Once you have established your target audience, business goals and created your brand persona, you can now start to work on marketing. There are plenty of platforms for effective marketing, from traditional press through to online advertising, you simply have to decide on which ones are right for your business.
Undertaking promotional activities to boost your brand image is essential and will mean that all your hard work in establishing your brand personality will pay off. Make sure you shout about your brand and gain exposure in the right circles. Sending out press releases to local newspapers, radio stations, TV networks and magazines that are relevant to your target audience is a great way to get free advertising and some valuable exposure.
Another great way to build a powerful brand image is through networking. Attending networking events, industry expos and even online networking forums can be an effective way to make connections with potential customers and affiliate businesses that can help promote your brand. If you are attending networking events or expos, it’s always important to have professional branding, such as pull up banners and businesses cards that will further promote your brand and make you look completely professional.
Do not forget to jump on social media. This is a growing medium for brand imaging and promotion, so don’t be left behind. It’s a great place to connect with new and existing customers in your niche and by posting regular and engaging industry content you will boost your brand image online too.
When it comes to creating your brand image, always be sure to keep your business goals, target audience and key selling points in mind as these are your most powerful tools. Once you’ve built your brand image you can revel in the spotlight of your hard work and success.
About Carson Derrow
