As you will know, the online casino industry started off in brick and mortar buildings dotted around the USA and many other countries across the world. But, with the realization of the internet, some savvy software designers saw an opportunity to spread their offering to everyone in the world, creating the first online casino in 1994.
Since that year, the online casino industry and online gambling market as a whole has just continued to grow in size. In fact, by the year 2020, online gambling is expected to be a $59.79 billion market from being worth a mere $20.51 billion back in 2009. It’s consistent yet fast growth has many lessons to teach along the way: lessons that could apply to your business.
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Offer a safe-looking and trustworthy website
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In the early days of the internet, the news was awash with stories of people being scammed when spending money online. These days, the internet is a much safer place with websites such as online casinos being verified by governing bodies and offering preferred online payment methods such as e-wallets. Some other services are targets of hacking, but online casinos have been able to avoid such issues by making safety a priority. As online casinos feature gambling games – which have been given a dim image in some Hollywood creations – they have had to go the extra mile to offer websites that not only are safe but look appealing and fun. This can be applied to any business’ website as, if it doesn’t look up-to-date, appealing, or offer a trusted payment method – if applicable – people will simply click away.
People love free stuff
Source: Pixabay
As more and more people began to understand the potential of having an online casino grew, the scene began to see huge volumes of new websites pop up. Now, the market is so full up of websites that people turn to the reviews of the best online options to see which site’s unique offering is best for them. To stand out, online casinos started to offer welcome bonuses, such as bonus cash for new players. As the industry continued to grow, they had to get more creative, bringing in what is now an ocean of free spins and no-deposit bonuses. If your business is in a crowded industry and needs to stand out, offering anything for free can be the decisive factor when people are browsing through their options.
Evolve and adapt to technology and trends
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The first big leap that casinos made to move with the times and evolving technology was setting up an online presence. Then, that online presence has become so huge that it’s in its own category, with the land-based casinos left with their limited offering. It even has people with close ties to brick and mortar casinos, such as veteran blackjack players, moving their insights online to appeal to a much bigger audience, and to play their games online. From there, online casino game designers churn out new games every week using the latest technology and adapting the newest trends while the online casino websites will update their website regularly to stay fresh. Online casinos also recently made a huge adaptation to the massive mobile market, which required them to make old games playable and their websites accessible on mobile devices. The industry is even embracing the possibilities of virtual reality gaming, integrating grand virtual casino halls and slot games into the immersive medium. These moves likely won’t directly apply to your business but, in the modern day, it’s important to be open-minded to new technology and adopt it when you see it serving a purpose to your business.
The rise of the online casino industry is very impressive, with its desire to provide a safe online experience, offering free stuff, and ability to evolve on the fly allowing it to continue to grow in popularity. These are lessons to keep in mind for any business owner.
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