Google My Business (GMB) can be a confusing Google tool to use. Google is constantly updating features, and it’s hard to know what you should do next or if you even need Google My Business at all. But there are many benefits of using Google My Business that make the time spent learning the new […]
Don’t Underestimate the Importance of Testimonials
At a time when there are more marketing tactics available to businesses than ever before, it can be tempting to opt for the latest and greatest ways to engage with prospective customers and ideally win them over in their droves. However, while you may be distracted by the appeal of the latest social media marketing […]
How to Improve Products Using Sentiment Analysis and Reviews
When developing the ideal product, great ideas don’t usually happen in isolation. Product ideas require input from the people who will buy and use them before proven to be effective. Sentiment analysis is the key to product development because it pinpoints what your customers want and needs. What Is Sentiment Analysis? Sentiment analysis involves interpreting […]
What is it Like to Study Online with Shaw Academy?
Shaw Academy answers the most frequently asked questions about online learning, the courses on offer and how it all works Accessible, affordable and high-quality online learning form the core of Shaw Academy’s offering. Virtual learning has become more and more popular, particularly since the pandemic hit in March 2020. With so many people now shifting […]
7 Easy Ways to Generate Good Online Reviews for Your Business
If you own or manage a business of any shape or size, you are probably already keenly aware of the importance of good reviews. If you are not, then the numbers should provide for some sobering reading. The vast majority of online consumers now make sure to read reviews before making a purchase. Of these, […]