Word-of-mouth doesn’t determine markets anymore. Today’s consumers are smart. They seek to evaluate a product or service they wish to avail based on its specifications. Studies say, 95% consumers conduct researches on the things they wish to buy, and 90% of them make use of search engines like Google, Bing etc. As such, the information that a business offers its clients through its content – be it on its website, brochures, advertisements, or the products it offers – makes a big impact on consumers’ decisions.
What this really opens our eyes to is the fact that as far as the core of a business is concerned, content stands alongside the product or service an organization offers in terms of significance. Ever wondered how the content a business firm offers can affect its market presence? Let us take a look at these five reasons that explain how effectively content writing can give businesses a big boost.
Table of Contents
1. The Business Forms the Body, its Content Forms the Soul
Just as we believe our souls to form the core aspect of our physical body, the content a business provides its consumers with, is equivalent to being the soul of that organization. A website or online portal lacking knowledge about a company will fail to win over the confidence of potential clients. As mentioned above, since over 90% of buyers undertake product research work online before making a purchase, the content that a business displays online will help the organization to build a positive image, create goodwill in the minds of interested clients, and establish the brand of the business.
2. Content Tingles the Optical Senses
If you happen to be reading this article, I assume you to be amongst those who value content quality and presentation. Business entities that manage to engage in the ‘zero defects’ act while creating their content are shown to display higher possibilities of experiencing successfulness with respect to the number of ‘hits’ the website receives, its readers, and its consumer base at large. Good content provides the readers with a reason to remain on a business website, and plays the role of a motivating agent by increasing the brands’ competitive edge over its counterparts in the form of excellent content presentation.
3. Contributes Towards the Accessibility of What the Business Wants to Sell
This point is specifically dedicated to all those online shoppers who prefer making purchases whilst experiencing the comforts of their condos. The content of a product is what marks its reliability level in the minds of the consumers. The more a business talks about its product via information describing its qualities and benefits, the more convincing the customers tend to find the product.
(Tip to those wanting to put up their products on e-stores: Remember the value of information display, where ‘quantity and quality’ pretty much go hand-in-hand.)
4. Content forms the Yardsticks to Website Alliances
An organization following the ‘total quality management’ mantra pertaining to its content development is likely to be at the receiving end of proposed website alliances where other sites would willingly share the articles posted by the concerned entity owing to similar business goals, interests, or common target markets amongst others. This will not only increase the visibility of a business, but will also help to establish itself in a highly competitive market.
5. Provides Businesses and Consumers with Leads
Content writing has a major role to play in catering to companies engaging in B2B or B2C activities by giving them certain leads in the form of press releases, newspaper articles, and social media updates. Without leads, it becomes difficult for business organizations to evaluate the credibility of other entities they look forward to associating with. So, we now know that availability of information is a factor of prime importance with regard to a company wanting to undertake horizontal or vertical expansion in the business supply chain.
Did not know the extent to which content quality and display could impact a business’ growth and sustenance until now? There you go. Use it well. If you’re perplexed about how to go about getting this content created for the benefit of your business, you need not fret. There are plenty of companies out there willing to provide you with top quality content and effective marketing plans. Click here and learn about how we can be of help.
About Carson Derrow
