When was the last time when someone you know opened some book like an encyclopedia or yellow pages to find some information? For some years we have found our fingers flying over some keypad every time when we are in need of some entertainment or information for any purpose. The world is finally at our fingertips. And this is the reason why the world of marketing has evolved from door to door salesmanship to digital marketing, which has increased the capacity of anyone to appeal to someone from a whole world away. Hence, here are 5 precise and important reasons for any entrepreneur, wannabe celebrity or an emerging or established company outlining the need to get under this humongous umbrella of digital marketing.
Table of Contents
Importance of Digital Marketing
1. It’s Cheap
This should be one of the most important reasons that should excite someone enough to join the bandwagon. Digital marketing especially social marketing is way cheaper than traditional marketing strategies of advertising through print media etc. Start-ups or emerging companies can benefit from the greater revenue generated by investing way less. In fact, many of these channels of marketing are free, the prime example of these are Snapchat and Instagram.
2. Mass appeal
Digital marketing crosses local barriers. It provides a company or campaigns more space and time to tell its story. A person facing a screen seven seas away can get influenced by your campaign or website etc. Digital marketing allows the dream of mass appeal to come to a realisation. Also, it allows people to discover you through multiple channels of communication. The close relationship people have with their electronics further affirms beliefs that digital marketing is here to stay. For example, you must have noticed the constant ads that follow you once you have explored any shopping sites, thanks to google ads and facebook, this makes it easier to target ( and tempt )the consumers.
3. Flexibility
Digital marketing allows people to discover you through multiple channels across the internet. Those fond of reading can discover you for example, through blogs or the pictures on Instagram and snap chat or the mecca of videos i.e. Youtube. Digital marketing campaigns are way easier to manage and expand and can also be easily done.
4. Feedback
Digital marketing has made it possible with the help of simple tools to launch the campaign and then to track its reach & response from the consumers. It allows the consumers to connect and express their appreciation or grievances. Instant feedback allows us to tailor the campaign and respond to any problem etc. which is a major improvement over the traditional marketing approaches.
5. Provides a level playing field
There is no denying the fact that digital marketing has allowed even startup companies to challenge the big daddy’s of markets over time.
Innovative techniques of connecting across mediums such as twitter etc. by organizing contests etc have helped companies to connect with the masses and wield their influence by becoming their friend and not an intimidating big brother. Also, the scarce use of paper etc. makes it an environment-friendly way of marketing.
About Carson Derrow
It’s odd to think back to yellow pages and phone books now that the internet has become our main resource. I definitely see how digital marketing can benefit a business from a customer’s standpoint. I tend to judge businesses by their online presence and the quality of their website and digital services. I like how you pointed out how many different ways companies can connect through various social media channels.
I like your point that digital marketing provides a company more space and time to tell a story. On a commercial or radio station, you’d have to worry about how long your advertisement is. You don’t often have to worry about how long your advertisements are on the internet.