In order to have a great SaaS website, you must choose a great web design, great usability, and easy to use interface that will make everything easier for your users.
From navigation and purchasing to after-sales service, everything should be designed in a way to ensure customer retention.
To help you out with this, here are some of the elements of great SaaS sites that can help you with designing a good SaaS website:
Table of Contents
1 – Great UX & UI Design
First of all, you need to provide a great user experience to your users. If they are not having fun browsing the website, they’ll most probably not stay longer and move on to some other website
For a flawless UI & UX design, you should consider the following things:
You should design a clear Interface with as few elements as possible. The interface should be simple, clean, and easy to understand and navigate. You should remove all the useless elements from your design.
Provide SIRI (search it later) functionality to your users so they can come back to the website and find the information they want. This is a great way to have high conversion rates.
Design should match the business’s niche, so the users could enjoy using the unique product and ideally share UGC. Providers of Saas development services help achieve the alignment of concept, design, and functionality.
Highlight your brand, so users can understand what you do quickly!
2 – Thorough Content
Your content is what keeps you relevant in the market, so you need to create content that describes your business and makes it clear to the users about the services you provide.
Your content should be thorough and at the same time, easy to understand for the customer.
The best way is to provide simple and helpful articles, where users can find solutions to their problems .
Use different tools to optimize your content better.
3 – Easy Payment System
Make the payment process as simple as possible!
The best way to do this is to provide an easy transaction method that is widely available, such as PayPal, for example.
Also, buyers do not like to be forced to make a purchase decision right away. They like to take their time and think about it before deciding. Do not put them under pressure by continuously bombarding them with pop-ups reminding them to check out.
4 – Good Customer Service
Without a doubt, if you are selling an item or service, the customer’s satisfaction is extremely important. Good customer service will ensure customer retention and will increase sales. Some ways to provide good customer service is:
Put a telephone number for customers so they can easily get in touch with you if they have any questions before making any purchase.
Ensure smooth purchasing. Customers should have a clear idea about the taxes and shipping costs. Your website should be transparent about any sort of extra tax or charge that your customers are supposed to be paying.
It’s also good if you could provide a FAQ page because most people ask questions about how much shipping costs and what are the complaint filing procedure etc
After-sales services should be swift as well. You should get back to your customers to get feedback about the services they used. This will help you improve your services and also leave a good impression on the customer.
These tips and tricks will help your SaaS business grow more!
About Carson Derrow
