At the beginning of each year, new trends emerge. We’re already seeing a shift in web design. More exactly, the digital realm fosters innovation in animation, interaction, and overall immersion. The community of web designers is stepping up its game, and web design never stands still for long. Designers are bringing fresh ideas and different perspectives to the profession as a whole. In this article, we’re going to talk about the top trends that will dominate the world of web creation in 2022. By knowing what is in trend, you can rely on innovative ideas and produce great work.
Table of Contents
A Single or One-Page Website
Simplicity is better than elaborate embellishment. Simple websites are more highly regarded than visually complex ones. Why? Because people can quickly scan through the pages instead of reading everything from start to finish. If you want to simplify web design, identify the essential and eliminate the rest. Rather than increasing the number of pages, you should better reduce the number of site pages. Here’s an idea: Have a one-page website. There’s no need for additional pages like About Us, Blog Page, or Terms of Service. Users can access content sections by scrolling down. With the evolution of browser technology and CMS improvements, one-page websites have become a trend.
A website that contains one HTML page is the best choice. The single-page design allows for creative freedom, which in turn translates into a better user experience. You can make the site look exactly how you want it to. With everything in one place, the site offers users a better experience by removing the need to click on links or tabs. There are no distractions, and every bit of text and imagery is necessary. Information is positioned in a specific order, so it’s easier for visitors to navigate the website and get all the facts you need. You can create a dynamic, creative website. For instance, you can create a custom smart assistant, which offers help at any time of the day.
Art Deco Motifs
The careful use of motifs of the past can help create a nostalgic environment, so the website better captures the attention of the target audience. Art Deco motifs have been trending upwards over the past couple of years. Art Deco is characterized by rich colours, bold geometry, and detailed work. It’s not hard to see why today’s web professionals are attracted to this aesthetic of the 1920s and 1930s. Web designers are drawing inspiration from Art Deco to create elegant, bold, and intuitive sites. They feature geometrical shapes, elongated letters, and opulent detailing. The gold and black colour palette is typical in web design projects. Designers also like to use fine lines reminiscent of Art Deco architecture.
Micro-Animation and Micro-Interaction
Micro-animations delight the user. To be more precise, they create an engaging, welcoming, and inclusive moment. An enjoyable experience means more than just usability. Small, functional animations support the user. Micro-animations can take many forms, including:
- Toggle switches
- Button hover effects
- Progress balls or symbols
- Entrance and exit animations
- Fade-in and fade-out effects
When done right, micro-interactions strengthen the website’s credibility and give the impression that every detail was carefully considered. When the time comes to make or update your website, it makes sense to look for a web design agency near you. A web design agency San Francisco will have access to local resources and business connections. The end result is a professionally designed platform, which creates a favourable image of your organization.
Products and services are more important, but attracting customers is of the essence. A beautifully designed website draws in more online visitors. Micro-interactions add fun and ease of use to the design. Nobody gets it right the first time, which is why user testing is an important part of the design process. It’s essential to pay attention to usability, address the main pain points, and evaluate the results. It’s not enough to deploy beautiful animations. Think ahead and predict what users will do to improve the user experience. Micro-animations can reinforce the brand experience.
Typography That’s Bigger and Bolder
Larger typography creates a lasting impression and elicits curiosity in visitors. Text that’s bigger and bolder is easier to read and skim through, especially on a mobile device. Using large text in web design provides users with the best readability for body copy. It lets people know you care. When it comes to creating websites with oversized text, designers opt for neutral and simple fonts. As a rule of thumb, Microsoft fonts are a good choice. Helvetica is easier to read at a distance. Its sleek lines will set your website apart from the crowd. Calibri is an equally good option. It’s simple, unadorned, and doesn’t add extra flourishes.
Gender-Neutral Designs
Gender-neutral designs are now becoming a standard. It’s crucial to go beyond societal assumptions when designing a website to make a more relevant product to people. UX writing offers the chance to use language as a tool for inclusion. Become familiar with LGBTQ terminologies and issues so that you know what is okay to say or ask. Rather than using he/she or his/hers, you should use they/theirs. This way, you won’t cause anyone to feel excluded. Offer multiple gender options and pronouns in website forms and drop-down menus. If you limit the possibilities for users to select, you lose value in the eyes of users.
Make your imagery more gender-inclusive. Have images representing different genders on the online platform. If you don’t have your own photoshoot, use gender-neutral stock photos and images. Check how many images of men and women you have and see how they’re represented. If you’re going to use icons to indicate sex or gender, fully understand the significance of the symbols you’re using. To make the site appeal to everyone universally, select neutral colours and shades. As you can see, these considerations have more to do with visual design than functionality. Nonetheless, they tend to become more important than less important. Gender-neutral designs are here to stay.
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