Working in hospitality affords you the luxury of seeing, tasting, and delivering the best of the best. But when we’re so engrossed in the daily operations, it is important to take a step back and see the experience through the customer’s eyes. For so many businesses, not keeping up with latest supplies is a missed opportunity and one you may not get again in such a competitive landscape as hospitality. What do your supplies say about your business, and how can they better complement the customers culinary experience?
Table of Contents
Feast your eyes
We eat with our eyes, there is simply no question about it. No one commits to a brunch spot until scouring the restaurant’s Instagram feed; taking in every detail before making the critical decision. The market expectation is higher than it has ever been, and the need for cutting edge hospitality supplies in Melbourne is growing.
While the meal is the subject, the plate, crockery, napkin and coffee cup also make up why a diner chooses your restaurant. Just as an artist chooses the right space to showcase their work, so too does a barista and chef need the night supplies to show off their culinary creations. If you don’t know where to start, request lots of samples and have your team produce a coffee or a meal and see how they look.
Quality control
Very rarely is cheaper better, and a short-term saving almost always results in a lesser (and inevitably broken) product. As hospitality professionals, we must arm your service and kitchen employees with the right tools to do their jobs and raise the exceed the expectation of the guest and diner.
As well as presentation, there is also the matter of safety. Using a trusted and reputable supplier means you can confidently train staff and entertain customers with the peace of mind that your supplies will not cause harm to either party. Cutting corners and not ensuring quality control also sends the wrong message to your team – is it acceptable for them to also cut corners when it comes to food service?
Branding opportunity
In a sea of grey, stand out with your expressive tone, recognizable logo, or signature look. The standard that diners expect is very high, and with so many competitors entering the market – it is only climbing. Choosing hospitality supplies that reflect your brand ethos will give you a competitive edge, and will spread your company name and exposure all over town. A well-branded company exudes confidence to potential clients, it shows that as a hospitality business you have thought of every step of the service journey and that you are industry leaders.
Empowers staff
Giving your staff and colleagues the tools to succeed is critical in most industries, but none more than hospitality. If your team are dishing out meals with the same damaged utensils into the boring take-away boxes they won’t be too inspired to deliver a memorable dining experience.
Fresh supplies will empower staff and will take them on the customer journey. To maximize engagement, get their buy-in on what supplies they need and what they think the market expects. Our frontline staff have a wealth of industry knowledge, so why not leverage it?
Hospitality supplies are going from strength to strength, nothing is off the table when it comes to design and functionality. Just as we invest in staff training and produce supplies, we should also consider what role the service supplies play in shaping a culinary experience. It’s time to think outside the (take-away) box!
About Carson Derrow
