If you are wondering when the best time is to personalize your website, the answer is now. Yes, even if you are not quite sure of what personalization is, the time is now. The sooner you do it, the better. However, let me explain why it is essential and how you can seize its benefits.
Personalization is changing or modifying the way your website looks to be more appealing to your target audience. This is done thanks to the data you have collected about your clients: what they look for, what they click on and what they like, and more. According to research, up to 68% of companies prioritize their businesses to create a personalized experience for their customers.
But how exactly does personalization help you boost your sales, and which is the right way to go about it? Well, in this article, we will explain exactly that. If you are not confident you or your firm can do these changes on your own after reading it, fear not because you can certainly find a web design agency out there that does exactly that and will happily take care of it.
So, let’s look at some essential tips to keep in mind to increase your sales and improve the overall experience for your customers and attract the right kind of audience thanks to your site.
Table of Contents
Closing the Deal
Closing the deal is the biggest challenge for e-commerce stores because adding things to a cart is easy, and many people do, but hitting the play button is what’s complicated. Most people use the ‘add to your cart’ button as the digital version of window shopping. You like what you see, but not enough to buy it.
Personalization’s goal is to close as many deals as possible. To make customers and site users go straight for that play button and reduce the number of abandoned carts. Let’s take a look at how this goal is fulfilled by personalization:
Show the Abandoned Cart when They Return
Many sites will already save the Cart, but if you want to add a little bit of personalization to your site and increase sales, you have to show the user their Cart once they come back to the site. This is the most targeted ad you can imagine. You are showing them something that they’ve already liked. Plus, the Cart is already packed with what they like makes pressing the play button a single and easy step. And we all know that customers want short processes.
Offer Discounts when they Add More Items to the Cart
Psychology has shown us that people like discounts. Even if they don’t need what’s on offer. They still feel like they are winning when buying things at a discounted price. To make this work for you, you can add a discount to their shipping cost.
You see, most of the time, a customer will not close the deal due to the high shipping cost. But, if you tell them that by adding a free-shipping offer once they have surpassed a specific limit of items or price, they will most likely add more items and complete the buy.
Keep them on the Site with Popups
Increasing sales is not a magic trick, and because of this, you have to implement more proactive ways to get visitors to seal a business with you. One way of doing this is by adding an exit-intent popup. This could be a final call to action, an additional coupon or discount, or even just asking for their email to at least have them on your emailing list. This is a sure way to start driving up sales, even when it seemed the customer was about to leave.
Make it More Relevant
One way to improve your bounce rate is to make your site more engaging for your user, and this is done by making it more relevant. To make it more relevant, you will need an intelligent personalization strategy. And although it might sound like you would need a vast amount of data and advanced analytics to do this, the reality is very different.
Personalizing your page to become more relevant can be done effectively without using a vast amount of data or money. And taking into account the fact that 53% of companies don’t have any of these vast amounts of data or the technology to analyze it, chances are you will be fine.
Use Ad Text instead of Copy on the Landing Page
Instead of using the exact copy for everyone on your landing page, you can personalize it by matching it better to the personalized ads you have sent. And since these ads have a tenfold higher click-through rate, you will reap its benefits sooner rather than later.
This example of dynamic text replacement is a great way to build a rapport with your customers and increase their trust in you by using a close messaging match throughout how you communicate with them. This kind of attention to detail will increase your sales.
Now that you know how personalization works and how it can help you increase your sales, all you have to do is focus on your current data. What do you know about your customers, or visitors, that you haven’t yet used? And with what you know, how can you use it to implement the tips described above.
Remember, these are only the basics. Use them, test them, and make sure that you are using them effectively. However, there will come a time when more complex and advanced strategies and techniques will be needed to increase your sales even further. Always remember to test the results repeatedly.
Content personalization will help you define your position on the market. Make sure you realize the importance of it and hire a trusted professional, like a web design agency, to help you personalize by following your goals and requirements in a way that will genuinely bring you all the many benefits that it can.
About Carson Derrow
