The success of a podcast depends very much on its content. The way you present podcasts is an essential factor for the enjoyment of your listeners. It is your work to ensure that each episode sounds professional. Content is the most critical factor, which should be appropriately presented, as well as be of high quality. Podcast Outros are a great place to take action and encourage listeners to continue listening. The first step in creating an outro for your podcast is to write an excellent script to complement your podcast with style and look forward to the next episode.
Table of Contents
What is a Podcast?
A podcast is a series of episodic digital audio files with words spoken by users that can be downloaded to personal devices for easy listening. Podcast series usually involve one or more recurring moderators engaged in discussions about a particular topic or current event. Podcast discussions and content can range from carefully written to entirely improvised episodes.
Podcasts combine sophisticated and artistic sound production with thematic topics ranging from research to life-saving journalism. Many podcast series provides visitors with links and notes about websites, guest biographies, transcripts, additional resources, comments, and even community forums where event content is discussed.
Ways to Make a Perfect Podcast Outro
- Talk about the Episode
Even though the audience has already heard the main event of the show, they may need a little reminder about the overall purpose. A summary is a great way to make sure they know that you have given them what you promised. When you summarize the episode, you give the audience what they want when they push to play on your podcast. Hence, you give them a reason to trust you, and that’s why they will come back for more.
- Keep the Outro Short
Try to keep the podcast outro content under 30 seconds or 75 words – and the shorter, the better. Most listeners only listen for about 10 to 15 seconds and exit the episode. If you are including any music, don’t play it for too long. Keep it short and crisp.
- Give some hints about the next episode
If you offer some information that can help your listeners learn something about the next episode, put them in the outro! Tempt the audience with what you have to offer next – but only a little so that you don’t give away all the necessary information.
- Mention some key points
What does the audience want to learn from your performance? What do you think people will remember the most? Include some essential and critical points from your episode and reinforce these ideas in their minds. With a few points to remember, the audience would get the theme of the event and come back again for the upcoming episodes.
- Add some Music
If you want your listeners to enjoy the podcast outro, make sure it’s perfect and excellent! Podcasts are very intimate environments, and listeners form emotional attachments not only with the moderator but also with the entire content. Let your outro be personal and create satisfaction for all the listeners. Choose some music for your outro that suits your audience and would connect with them in several ways.
- Say ‘Thank You’
The audience is taking the time out to listen to your podcast. You are becoming a part of their lives. Hence, thank the listeners who are taking the time for you on their day; this is a way to show gratitude. Thanking your audience is one of the easiest ways to show that you care about them.
- Thank the Sponsors
Podcast outros are short, so they must be quick and smart when mentioning the sponsors. Your sponsor must be mentioned at the end of your outro. It must contain the names of the sponsor and begin with “the event will be sponsored by” or “the episode is brought to you by, ” followed by a short reading of your sponsors’ names.
- Call to Action
You might be wondering where your call to action should go. It’s better to put it at the end of the show, that is, in your outro. Your call to action is what your listener should do after listening to the podcast. Please list all the ways they can find you, contact you, or register, such as Instagram, Facebook, Twitter, YouTube, MySpace, Snapchat, and others.
- Signing Off
Everyone needs a proper closure to an episode. The audience needs verbal cues when the event is over. Don’t let people assume when the show is finished, as it might get confusing if you are putting a pause or ending the episode. It’s better to be clear and let the audience when you sign off.
Do you need a Podcast Outro?
Recent research shows that 52% of podcast listeners listen until the end of the podcast. So, if you have a group of people who enjoy your podcast enough to hear the end, you must use this time. The question is not whether you need an outro or not, but what do you want to do when people listen to it? You can add some bonus content after the end of the episode to keep the audience waiting eagerly for the outro. In this way, your audience would stick around even after the end of the event.
Conclusion
In the last minute or two of your episodes, podcasts create a lasting impression on your listeners’ minds. Outro’s job is basically to thank the listener and showing them all the essential details that appear during the episode. Hence, in an outro podcast, you can benefit from the vast experience of your audience. You have the option to end with a call to action and ask to stay in touch with your audience that is most comfortable for them. You must ensure that you do not overwhelm the listener with lots of information and calls to action. Select one to three critical elements for the outro. You can even create several different podcast outro scripts, each with various calls to action.
