It is no secret that in the cosmetics industry, people tend to make a lot of spontaneous and on-the-spot purchase decisions. Consumers look for certain types of products, but the first thing that actually catches their attention is the design and quality of the packaging.
In that sense, cosmetic packaging is just as important as the item’s ingredients and qualities when it comes to boosting beauty product sales. Therefore, it is vital to keep up with the latest trends and choose the right cosmetic wraps, containers, and boxes for your brand.
Here are a few tips by professionals that can guide you toward finding the best type of product packaging for your cosmetics:
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Why is packaging so important for your cosmetic brand?
No matter what type of cosmetics you sell, the packaging is always the first thing that catches the eye of the consumers in the store.
Let’s be real, if the outer package is unattractive, people would most likely overlook it and miss out on a good product they might be looking for. For that reason, it is essential to create a captivating design that unconsciously markets your products when they are on the shelf to your target audience.
Another reason why cosmetic packaging is important is it protects your products from contamination and damage, as well as from exposure to germs, light, heat, and water, and vastly improves cosmetics longevity.
How to choose the right packaging?
Know your target audience
Understanding your target consumers and their needs is imperative when choosing the right custom cosmetics packaging. Ultimately, you want your makeup or beauty products to leave a lasting good impression on them. So you have to consider what they are looking for, what makes them curious and enthusiastic, and how you can inspire their positive reactions.
In that regard, to appeal to your target audience, determine whether they’re mainstream or niche. The best way to identify and cater to your potential and existing clients’ demands, needs, and expectations is by conducting market research.
Ensure protection
Protection is key when it comes to cosmetics packaging. People would not invest their money in products that are damaged or whose longevity is compromised by low-quality containers. Good packaging is robust, and resilient and keeps cosmetics safe from physical damage and exposure to external elements.
Choose sustainable materials
Sustainable materials are the future of cosmetic packaging. As consumers are getting more eco-conscious, they are also looking for brands that share the same views on protecting the environment. But the high client demand is not the only reason to go for eco-friendly materials.
Sustainable materials break down fast when thrown away and leave no harmful chemicals or toxic gases behind after decomposition. They are also durable, lightweight, and easy to recycle, repurpose and reuse.
By removing most (or all) plastic from your packaging, you are contributing to reducing polystyrene waste and pollution, protecting wildlife, and lowering carbon emissions. You are also saving money, and energy, and limiting the use of non-renewable resources.
Look for customization options
Of course, in order to stand out from your competitors, you need to consider customization options. With custom cosmetics packaging you get to show off what makes your products distinctive and exceptional.
Creating your packaging unique in design, functionality, and ergonomics is key to making a good impression and positioning your brand as a recognizable name in the field.
How to choose the right company to partner with?
Choosing the right packaging supplier might sound challenging but there are a few general things to look for. First, find a packaging company with years of experience that uses the latest tech and offers a wide range of materials and inks, and broad options for printing and customization. Next, make sure they are a sustainable business and that their values align with yours and your clients.
PackLion ticks all the boxes! Their professionals can help you bring your custom cosmetics packaging design to life without any compromise on quality.
About Carson Derrow
