Beating your competition in the search engine rankings is the best way to stay relevant. But how do you do it when the algorithms are a closely guarded secret?
We all know that search engines are fickle. What works for one may not be in the algorithm for another, and when you get one down pat, it could change.
Well, it’s all about studying the trends. In 2024, mastering these search engine rules is going to be essential if you want to dominate the number one pages.
Table of Contents
1. Quality, Quality, Quality
It’s common knowledge that content is king in search engine optimization. The problem is that some website builders think spinning someone else’s article is the same thing as creating new content.
Search engines are intelligent and adaptable, and they’ve learned the tricks. You need to create high-quality content, or your blog page or unlinked article is going to count against you.
If you’re still in progress with this part, consider using guest posts. It’s a way to backlink to other sites that also helps your SEO while still including content on your page. Make sure to use the best guest posting service for your industry.
2. Predicting Users
Human nature is as predictable as it is ambiguous. Sounds confusing, right?
What it means is that individual behavior can go outside of the expected lines, but when you pool large groups together, there are always trends that they copy. Following these trends by analyzing previous data helps you predict consumer behavior.
To do this, first, decide what content you’re going to consider using on your site. This could be a new product you are thinking about designing or a service you plan to release. Then, use tools like Google Trends or your SEO software to gather and review the data.
You’ll see quickly if there’s a market for your product or service, and where to focus your target.
3. Automating Processes
Anything that can be automated, should be, especially when it comes to search engine domination.
Making it big in 2024 means becoming more apparent than the bigger competition in your industry. They’re using SEO automation, and so should you.
With this tool, you take any steps that are repetitive or simple and plug them into the capable programming features of a software program. It streamlines your processes and reduces delays and human error. You can turn your attention to the creative and business side of growing your company.
4. Using Visual Content
Chances are, you haven’t seen a web page in a long time that hasn’t had visual content. People are more attracted to something they can see over the same idea in print.
In 2024, this trend is moving toward video content, as well. The trick is to learn how to make professional videos for your website without bogging down your loading time.
5. Including SERPS
Search engine results pages (SERPS) are the result Google gives to a query. These results are a combination of features, including:
- Organic results
- Paid results from Google Ads users
- Featured Snippets
- Knowledge graphs
- Videos
As you optimize your site for 2024, all of these factors have to be part of your goal. Rank your site for keywords that don’t have a lot of SERP features that cover most of the first page.
About Carson Derrow
