Pretty much everyone who is into online business came across the term “dropshipping.” Although this selling method is more and more popular, because of so many advantages that it offers, a lot of entrepreneurs are still not aware of how to make it even more efficient! If you are curious about increasing dropshipping using Facebook, make sure to read the information below.
Table of Contents
What is dropshipping
Let’s start from the beginning, though. You likely know what it is, but dropshipping is a model of business that allows companies to sell products without owning a store. All it takes for a retailer to start this business is partner up with a supplier who manufactures products, and then send it to the retailer’s customer. The method is straightforward and convenient for everybody. The buyer chooses a product and orders it at the retailer’s store website. The transaction after this step is manually or automatically processed to the supplier who sends the product to the customer in the retailer’s shop name.
Dropshipping difficulties and how to overcome them
Online marketing is effective, but it isn’t easy. One of the difficulties that every dropshipping company has to overcome is gaining popularity. And unfortunately, ranking up in SEO can be time-consuming. You don’t want to wait, doing nothing for weeks. So, what to do before your site becomes more popular? The answer is simple – you have to find other ways to generate more traffic on your website. There are many ways to do it, but it’s worth to focus on the biggest of a kind platform in the world – Facebook.
Currently, Facebook has over 2,3 billion users. That’s why it makes it such a great place to advertise your products – there are so many users, and some of them will surely be interested in your offer. Of course, you can have a fan page, where you will advertise your brand, it’s even necessary. But building a fan base, unfortunately, takes some time. How can you speed up this process? The answer is simple – with the help of sponsored advertisements.
Sponsored advertisements to your advantage
If you’re wondering how to make money with Facebook ads – it’s simple, but you’ll have to follow strategy, in order to make it more profitable and efficient. First of all, think about your product, and then ask yourself a question – who is supposed to buy it? Targeting the right audience is key to success – it’s a factor that can make your dropshipping business grow strong and fast or fail miserably. So, what should you take into consideration?
Demography
You should choose the target audience based on criteria such as age, occupation, interests and hobbies as well as purchasing frequencies. Let’s say that you’re selling car accessories. It means that people who liked car-related fan pages, who are above 18 years old, are more interested in the products that you offer than, for example, school girls. When you’re using sponsoring advertisements, Facebook will automatically target users, especially those who live nearby. When they see your offer, they are more likely to click on your page. From there, they can quickly get to your dropshipping retail store. And that is precisely what you need.
Geography
An essential element of a successful dropshipping business is choosing the right location. If you’re living in the US, it’s more likely that you can sell products to somebody from the USA than the Africa country’s inhabitants.
Advertisement placement
Facebook’s variety of ads placement is wide. You have so many options to choose from – Instagram, Mobile and Desktop News Feed or Desktop Right Column. You should never neglect the importance of advertisement placement. In general, it’s best to place your product ads in Desktop and Mobile News Feed – according to statistics, those two options will generate you the most traffic.
Once you create and grow your fan page, the only thing you need is to use backlinks, which will redirect your audience to your shop. One of the greatest advantages of Facebook advertising is definitely the price. Let’s be honest. Advertising campaigns can be costly. And as a fresh dropshipping retailer, it’s doubtful that you have endless resources for advertisement purposes only.
Facebook allows you to present your offer to a big audience for very little money, and therefore it’s an excellent tool for increasing dropshipping.
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