Impact of SEO on Local Business

When I look around my city, I see A LOT of local businesses. It’s great! For many entrepreneurs, there is no greater feeling than running a successful business in your community. But what about when customers are searching for a service or product that you sell and you’re not at the top of those online search results? What do you do? How do you broaden your reach? That’s where local SEO comes in.

Local SEO is taking your current SEO strategy and adding localization to it. Using localization helps businesses target customers who are actively looking for you, in real time. And at that exact moment a customer is looking for you, you want your services and products available at the top of those search results!

Think about when you conduct a Google search. Have you ever noticed Google’s “snack pack” above the search results? Having a strong local SEO strategy can get you inside that snack pack or at the top of those proceeding organic search results. As a local business, this is exactly where you want to be! Having a position in the snack pack or at the top of the organic search results can definitely yield an increase in your bottom line.

So how does it work? There are many ways to improve your local SEO. Here are 3 ways to start:

1. Localized content – Make sure the content you put out is localized. Does it connect with your customers, as well as businesses around you?
2. Local on-page optimization – Think about the content on your website. Does it include your location across the site?
3. Google My Business optimization – Google My Business is a tool to keep your NAP (name, address, phone number) and other business information up to date. Your business profile appears in Google Search and Google Maps.

There are many more reasons why local SEO is so important. BCC Interactive, a Philadelphia SEO agency, has put together an engaging infographic, showing you 15 reasons why local SEO is more important than ever.

Author bio:

Cory Young is a creative and innovative internet marketer with 10 + years’ experience in digital marketing, with a specialization in Search Engine Optimization and data analytics. Cory is the founder of BCC Interactive, an SEO agency based in Philadelphia, PA. He and his team are experts at developing holistic digital marketing strategies that help businesses achieve their growth targets.