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Gambling exists as much as humanity itself. Over the centuries and millennia, gambling has undergone many changes, the attitude of people towards such entertainment has repeatedly changed. In some eras, hobbies of this type did not seem shameful and were popular among all walks of life, in others they were declared a shameful occupation and were forbidden by the church and the state. Nowadays, the gambling industry has emerged from the shadow and has become a multi-billion-dollar business. However, this did not make society’s attitude to gambling unambiguously positive.
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Gambling as a profitable type of earnings
The governments of most countries of the world have developed clear rules for state regulation of the gambling business. In some cases, a total ban was imposed on the organization of gambling, but more often the authorities simply strictly control such activities. This approach is connected with the prevailing stereotypes that gambling addictions ruin people, that criminal proceeds are laundered in this business, and gambling establishments deceive their customers. People started talking about it with renewed vigor after the advent of online casinos, when gambling became available to any Internet user.
Dry facts are capable of breaking the halo of the evil corporation, which some public figures and organizations are trying to give to the casino business. An unbiased look at the situation allows us to see that gambling is in demand by people, is part of a responsible business and an important segment of the global economy.Large corporations invest heavily in the gambling industry, providing jobs for thousands of people and paying millions of dollars to the state as taxes. Las Vegas Sands, the largest player in this market, owns numerous casinos in the US, Singapore and China, and the corporation’s profit for 2019 amounted to $ 9.58 billion. Macau gambling revenues account for more than 70% of the regional budget.
The main areas of investment
Investments in the gambling business are not limited to the construction of luxury gambling and entertainment complexes. You can invest in the creation of gaming devices and software for them. Now many companies are interested in the production of modern gaming machines for ground-based establishments, which are in great demand among gamblers. Also, software developers can create virtual slot machines for online casinos.
The main areas of investment in a casino
A lot of money is spinning in the gambling industry, but it is rather difficult for investors to determine the nature of investments. Many companies are just mastering this market and predicting which segment will grow at the fastest pace is not an easy task. In this matter, it is customary to focus on the experience of countries in which such business prospers, however, the preferences of gamblers and the profitability of business may be different in one country or another.
Affordable casino investment options
The most obvious areas for investing in the gambling industry are:
- Launching a startup of own online casino or creating a successful business model commissioned by a major player in the market;
- Buying a stake in an existing virtual gambling company;
- Acquisition of shares of land-based casinos, bookmakers or other companies operating in the gambling market;
- Creating your own company to develop or distribute software for online casinos or land gambling establishments.
- Create an affiliate website with the list of online casinos for particular country. You can take a look for such an example of the list of Australian online casino here.
Investing in a casino: key myths
Many investors do not seriously consider investing in the gambling business because of the myths that exist around the gambling industry:
- Investments in online casinos or bookmakers must be large. This is not so, because most of the young projects in this segment can be created with small investments. Another thing is that income from minimal investment will be minimal as well.
- Gambling financing is associated with great risk. The sphere of gambling is regulated by the state much more carefully than most other segments of the economy. Therefore, there are no special prerequisites for risk when investing in a gambling business, and the probability of losing money is present in absolutely any field.
- Investing in a casino or bookmaker requires special knowledge. Yes, knowledge is required. A successful investor independently delves into any topic and creates a business plan. You can also always turn to qualified specialists to help understand the intricacies of the gambling and sports betting industry.
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