Trying to get your name and brand out in a time where consumers are inundated with different brands and advertisements can be difficult, even more so when you’re not financially equipped to splurge on Google, Facebook, Instagram and even Snapchat posts. With all this technology, how can new businesses find and navigate their way directly to their customers and vice versa? JustFly reviews the ways in which gaining media attention and a follower-ship is both critical, and simple, when starting a new business.
The first thing to consider when trying to launch an online business is your website. Your website is the most important aspect (asides from your product) that directly affects your success or failure. But making your home website aesthetically pleasing, user-friendly, yet different is a challenge; what may be intuitive to you may not be for others. In addition to having everything organized in an orderly fashion, the website must also be device compatible. This means that whether your customers are on a mobile device, a tablet, or on a computer, all the content is still available to them. Investing in a good graphic and web designer (or calling in a favour or two) to create a consistent look and feel for your website, image, and brand is a worthwhile investment, one that significantly ups your chances to succeed.
In addition to your main website, social media platforms that are necessary for growth and development of a brand’s identity are crucial. It’s in these spaces where your community gathers, discusses, questions, and praises your product. They’re following you on these networks because they’re directly interested in what you have to say. Facebook has become a wonderful tool for businesses to grow, share, and learn more about their communities, and in turn, have their communities learn about them. Whether you’re promoting calls to action, hosting events, or if you really want to prove your business exists, Facebook is a perfect medium.
In every business, choosing how you target your demographic is crucial according to JustFly. This is why it’s so important to diversify yourself on different social media channels to ensure that you’re targeting the right people at the right time. Whereas Facebook is a place for community input, Instagram has become the social media hotspot that plainly displays your brand image. As the saying goes, “a picture is worth a thousand words,” and translating those words into ‘likes’ means more brand awareness, and ultimately, customer loyalty.
With your community space and brand awareness hammered firmly into place, more vendors and businesses are slowly venturing into the world of Snapchat as a way to boost their eCommerce sales. Snapchat, for those who are unaware, is a social media platform that lets you send temporary pictures or messages to friends. Once viewed, the messages and photos are deleted, never to be seen again. In a time when everything leaves a digital footprint and the internet is never ending, the temporary nature of Snapchat lets users get a quick and intimate look at the lives of celebrities, star-studded events, and much more. For a fleeting moment your customers are with you, watching what you’re doing and seeing exactly what you’re seeing as well. This medium is particularly popular among younger customers, but has become increasingly developed for the Generation X customers.
About Carson Derrow
