When it comes to maintaining a successful business advertising plays a large role. And since most startup businesses have small advertising budgets it’s important to make your dollars stretch.
Here are five low cost advertising ideas you can use for your business.
Table of Contents
Social Media
When done right social media is a great way to attract customers to your business. You can place ads on social media sites like Facebook and Twitter on a small budget and attract many followers.
If you already have a large social media following you should actively engage in conversations with your customers. Create polls, ask questions, and hold contests.
Be sure to also post interesting information on your page. You want to relate to your customer base as much as possible.
Promotional Products
Promotional products like pens, magnets, and even chip clips can be a great way to keep your business on a potential customer’s minds.
You can get promotional products on a relatively low budget a places like The Pen Warehouse. If your business has a physical location you can leave these products at the front desk or pass them out at fairs, carnivals, and other community functions.
Business Cards
Business cards can be the ultimate low cost advertising solution for your business.
There are many places online that will allow you to create your own business cards and pay only the price of shipping to receive them. The next time you’re at a social event or come across someone who might need your services hand them a card.
Start a Business Blog
Blogs can bring a lot of online traffic to your business website. It costs less than a $100 a year to start a blog so there’s really no excuse not to. And if you don’t like writing you can hire a writer or ask a staff member to help you out.
It will take time to draw traffic to your blog but if you are consistent you’ll eventually see the rewards a blog can bring.
Hold a Contest or Giveaway
Contest and giveaways can bring a lot of attention to your business. Offer a free product or service to one lucky contest winner, hold a drawing, or offer a coupon to repeat customers.
Promotions, especially the type with big rewards, will attract a lot of new potential customers. Consider a promotion as an investment. If you’re able to run a successful giveaway it can pay you back tenfold with new business.
Final Thoughts
Just because your business has a small budget doesn’t mean you can’t advertise. Some of the best advertising forms out there won’t cost you a dime.
What type of advertising do you do for your small business?
About Carson Derrow
