As a financial advisor, it is important to find the right methods to really bring in the customers and make sure that you can grow your business. As you first get started, you may find that you are on a limited budget, which means you will not be able to spend thousands of dollars to promote yourself all the time.
This does not mean that you are out of luck and will not be able to grow your business at all. It simply means that you need to get creative in order to do the marketing without spending a lot of money along the way. Some of the powerful ways that you can market your financial advisory business, no matter what the budget is, include:
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1. Build Your Presence Online
You need to make sure that you have a good presence online. Most companies are found online and you will get lost in the crowd if you do not have a good online presence as well. And there are steps that you can do to build that presence without having to go broke in the process.
To start, you need to work on creating an informative and useful website that will catch the attention of your customer. Make sure that the content is set up to work with SEO so it ranks high on Google and other search engines. Content will help with this, especially if you choose the right keywords.
Do not focus too much on keyword stuffing though. This can make the articles look unnatural and will turn the customers away. Include the right information that is high in value to your customers so they will stay on the page, learn something new, and choose to work with you.
2. Use a Customer Referral Product
Another tool that you can use that is online is a referral program. As a business, a referral program can be a great option that will get others to refer you for your great services and can help you market the business for relatively low costs.
The value of offering one of these programs is that it helps with your word of mouth and will make your reach larger than ever before. This will often spread like wildfire and will reach more people than you can do on your own.
The key to making this work is the pricing. You need to make sure that the referral is high enough that the client who does it will remember to recommend you. But it also needs to be low enough that you will still be able to make a profit when you are done.
3. Set Up an Industry Partnership
You may find that doing a collaboration with another business in your area is the key that you need. In fact, collaboration ranks among the best inexpensive business marketing ideas. Take some time to think about who you can work with and do joint marketing with. What services do both of you provide that you would be able to bundle together to make sales for both parties?
You will then need to take some time to engage with other companies that will offer products that could be associated with your services and then engage them to see if a collaboration is a good idea. This can help to cut down on the marketing costs for both parties while increasing the reach more than either can do on their own.
Start out with just one industry partnership at a time. Pick a company that has products that will at least complement what you offer, and then find ways to bundle services at a deal to bring the customers in. This will be beneficial to both you and the other partner as well when it comes to keeping marketing costs down.
4. Do Some Email Marketing
The next thing that you need to work on is some email marketing. This is an often-overlooked thing that can have a great return on investment for so many companies along the way. You have to make sure that you are doing it right though, or it could turn around and have some negative consequences instead.
After you have had a chance to attract the right potentials to your business, the next challenge to conquer is keeping those potentials updated on all the products that you offer. You also need to build up a new relationship of trust with that potential. If you do not take the time to accomplish these tasks, then you are wasting your marketing efforts.
A cost-effective way to do this and to make sure that your customers are aware of all the services that you offer is to ask them to subscribe to get emails from you. These emails, when they are done right, will help keep your company at the top of mind with the customer and is a great way to build a good trusting relationship with them.
There are a few rules that you will need to follow to make this happen. The emails need to be informative and useful and you should only send them out when necessary. If the emails are too salesy or come out all the time, they will get labeled as spam and you will end up losing customers in the process.
Growing Your Financial Advisory Business
As a newcomer to the world of business, you need to be able to find unique ways to grow and market your business, without spending a lot of money. This can seem like a hard thing to do and many resign themselves to the large budget they will need to dedicate to some of their marketing endeavors.
Marketing your financial advisory business does not need to be that hard though. With a little bit of creativity and some of the steps that we outlined above, you will be able to reach the right customers and grow your business in no time.
About Carson Derrow
