If you thought email was dead, you are wrong. So, marketers are leveraging this one form of marketing for their small and large scale business. Statistics suggest more than 34% of people worldwide use email, which roughly amounts to 2.5 billion people. That’s how popular email marketing can be if you use it the right way.
But, even with the statistics available around, there are still many misconceptions surrounding this marketing tool, especially since there are so many. Having a platform to help you pick out the best email marketing service that aligns with your business needs is extremely important.
Before that, let us discuss a few reasons why your business needs email marketing services.
Table of Contents
1. More Effective
Would you believe if we said that email marketing is more effective than social media marketing? Social media is a fantastic platform for identifying your target audience, responding to queries, and building a better relationship with the customers. But, emails help convert cold leads into prospects.
Over the years, the customer acquisition rate via email marketing has soared, making it one of the best modes of marketing prevalent around.
2. Reach Prospects in Real-time
People who are always on the go depend on their mobile devices to stay connected to their work. So, it isn’t surprising that around 54% of the email users open their emails on their mobile devices. Reliance on mobile devices increases every day, so emails reach your audience on a real-time basis.
If you manage to get the right email marketing service for your business that allows you to make a well-designed template, it further enhances the conversion rate.
3. Cost-effective
If you are a small business or one with low capital, finding the right marketing tools can be confusing. Email marketing is extremely economical and cost-effective, allowing you to get optimal conversions and reach out to a multitude of audiences.
So, instead of relying on radio, offline advertisements, or direct mail, opting for email marketing service is likely one of the best modes of income.
4. Easy to Measure
When you are using any kinds of marketing techniques, measuring its traction is extremely important. The majority of the email marketing services available on the internet allow you to track your email campaign’s reach and enable you to check what’s working and what’s not working.
Keeping track of these metrics is extremely important. Depending on these metrics, you can go ahead and tweak your campaign accordingly.
5. Personalized Approach
Every customer likes feeling special now and then. Instead of a random blast message on social media, emails are often a lot more personalized and helps you address everything your customers like. So, opting for this as a marketing weapon is a lot more effective in generating sales than the other means.
Conclusion
Email marketing helps you build and nurture meaningful relationships with your customers. Not only does it help bring in new customers, but it also helps you tend to your existing customers with customized email formats with daily updates and offers about your business. It is a very convenient mode of marketing and is one of the most respectful ways of marketing your business to your target audience.
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