What have you not tried to increase the conversion rate of your website? You may have improved the site speed, created dedicated landing pages and offered special discounts. Turns out, there’s still a lot more you can do. Read ahead to find out.
Table of Contents
Write a Powerful Value Proposition
The conversion rate of your site is not determined by the page elements or the welcome message. It’s determined by the value proposition that your business offers. A value proposition is essentially a statement saying why customers should buy from your company instead of a competitor. It answers questions a customer might have such as, “why should I buy from you?” The more compelling your site’s value proposition is, the higher the conversion rate will be. Show the value proposition on the home page of the site.
Remove CAPTCHA
You may have a CAPTCHA field inserted on to your homepage, the payment processing page or any other landing page. You may think that increases the security of your website. It’s easy to believe that customers would think the same way. Guess what? They don’t. CAPTCHA fields are just annoying to fill out. It’s easy to get those weirdly twisted floating letters wrong and end up with a page refresh. CAPTCHA is especially annoying on sign-up sheets. So, your site can do better without CAPTCHA. At least try removing the CAPTCHA fields on sign up forms and see if it increases signups. (Do a split test where you present random groups of customers with the same web page, except one lacks the CAPTCHA field. Later, compare the two groups and see which site got the higher conversions).
Reduce Redundancies in Form Fields
If you want a potential customer to sign up for something, make a payment or give you their contact information, keep the form field as minimalist as possible. Reduce the amount of effort it takes for the customer to fill out the form and hit submit. For example, when you want a customer to provide credit card information, do you really need two fields for the first and last name? Some payment processors can automatically determine the name based on the credit card number provided. So this form can easily do without these two fields. Likewise, stop expecting people to fill out forms with info like area codes. Most people are unsure about the area code they live in. If something is not absolutely necessary, do not request that piece of information on a form. Keep forms short, easy and simple to fill out. Web users have no patience. You have to make the services you provide as speedy as possible to get them to convert.
Sign Up Form Should be on the Homepage Above the Fold
Some websites still make the mistake of having sign up forms moved away from the main page. It should be available in a garishly obvious manner on top of the homepage. Do not make separate pages to fill out various forms. No one is going to stop to complete a “join email list” form. Rather, it’s best to pin the signup field to a webpage. Try one of those pin-up banners that move down the page as the visitor scrolls down. Keeping a sign up form in the visual range of the web user is a good way to get them to actually sign up.
Increasing the conversion rate is the only way to drive up sales at your websites. In addition to the CRO tactics you may be doing now, try one of the above mentioned to experience the difference.
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