FG ATELIER is a result of the special bond between two sisters that grew into a business. For Monika, the creative director, fashion has always been a part of her life since she was little and she’s knowledgeable in every aspect of making clothes – from designing to manufacturing. Emilija, on the other hand, has always been business-driven, so after her master studies in France, it was quite a natural step for her to join sister’s fashion business.
WHAT IS THE AIM OF FG ATELIER?
Monika: FG ATELIER was created to make life easier for professional, modern women who want to look sharp and feminine at work with minimal time and effort.
Emilija: Working women have no shortage of decisions to make every day and choosing what to wear today to the office can be quite a daunting task, especially when a workplace has dress codes that can be tricky to navigate through. That is why the main aim of FG ATELIER is to help build an efficient working wardrobe.
DO YOU HAVE ANY ADVICE FOR SOMEONE INTERESTED IN STARTING A FASHION BRAND?
Monika: I would say that it is equally important to believe in yourself and to have a great team around you too. Having a business partner next to you that you can trust and rely on, is great for any business.
Emilija: Knowing your audience, its needs and pain points provide more meaningful relationships with our clients. That’s the key to success.
WHAT IS A TYPICAL 9-TO-5 WORKDAY LIKE FOR YOU?
Emilija: From morning to late evening I got a lot of stuff to do: from generating new marketing ideas to talking with suppliers. Every day is actually very different, that’s why this job is really challenging.
Monika: As a creative director, my day consist of sketching, looking for inspiration, thinking and re-thinking models, but it is not just that – I work very closely with our production team, explaining how the model should look, what needs to be done. But probably the favourite part of the day is working with clients. Communicating and helping them to solve their every day’s wardrobe issues
HOW DOES YOUR CAREER AFFECT YOUR FASHION CHOICES?
Monika: I have always been a fan of a classic wardrobe. I prefer function, not the trends. The most important thing, when choosing a new piece of clothing is great a fabric and long lasting design. And this philosophy is also our business philosophy, so maybe my fashion isn’t affected by my career – it’s quite the opposite.
Emilija: I’ve always valued great fabrics and quality but every day working in the field, searching and communicating closely with suppliers I started really appreciate the great fabric. Of course, the most important things for me is long lasting design and a perfect fit. I think all hard working women want that, that’s why we are suggesting made-to-measure service not only to our local clients but for customers all around the world too.
About Carson Derrow
