The past year has been a challenge for businesses, with many having to cease operations and close down. The good news is that with the ongoing vaccine rollout and re-opening plans in place for the near future, many businesses will have the chance to reinvent themselves and set themselves up for success.
Credit: Artem Beliaikin via Pexels
As COVID-19 restrictions lift around the world, it’s officially time to get excited about the potential of your business this summer and start making some smart business moves.
You will need all the right tools to ensure a busy summer for your business, and with these tips, you’ll be on your way to long, safely distant lineups in no time. Consider taking some steps to set up your business for success this summer:
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Hire a Business Accountant
Before you start looking for ways to generate buzz and profit, your finances should first be in order. After all, you need a way to organize incoming profit and any outstanding expenses! It’s important to hire a professional business accountant to steer you on the right path and offer assistance in a growing market. An accountant will handle your bookkeeping, taxes, prepare accounts and much more. The right accountant will also give you insight into how much your business can spend on marketing, which will be a powerful tool for creating a buzzworthy summer. Consider working with a business accountant as an investment in the future of your business.
Update Your Social Media
It’s no secret that social media has become the most effective marketing tool for growing and even already established businesses. When looking for a business to buy from or visit, social media accounts are usually the first thing customers look for. It’s essential to show the most up-to-date information on your business and communicate with your followers and potential customers regularly. Whether your audience is on Facebook, Instagram, Twitter or TikTok, have these necessary things listed in your description:
- Business hours
- Location
- Contact info
To keep generating buzz, you should be active on your relevant social media platforms at least twice a week to post and engage with your followers. If you want to go one step beyond, try and create a trendy, unique hashtag for the summer days to stand apart from the competition. You want to be at the forefront of consumers’ minds.
Offer Promotions
Although most will be excited to go out this summer, many will also be on a strict budget. To attract new customers, offer a promotion for the summer to create excitement and buzz surrounding your business. A classic in advertising, “buy one get one free (BOGO),” will generate a line worthy of your business and couldn’t encourage potential customers to start following you on social media or for emails to receive notifications about future promotions.
Work with an Influencer
Depending on your product or service, finding a local influencer might be the boost your business needs. Influencers on all platforms are being sponsored primarily due to their social media following. Connecting with an influencer will most likely come at a cost, but don’t forget influences when organizing your marketing budget. Influencer advertising is a great way to tap into an audience you didn’t previously have.
Create Giveaways
Nothing excites consumers like a sweepstake. Regardless of the value of the giveaway, free is free, and that attracts customers. A giveaway builds a trusting relationship between the customers and the business, and creating a contest also helps marketing purposes. Plus, giveaways will also allow you to obtain essential data about who your business attracts: their age, location, and gender. This will help you to better target your marketing efforts in the future!
Whichever route you decide to go in, be true to your business and your customers, and start thinking about how to set up your business for a busy and lucrative summer.
About Carson Derrow
