Now that advertisers have figured out that traditional marketing strategies are not that effective, they are looking for better ways to connect with their market. One of the most effective is to reach out to social media influencers in their market. People trust somebody that is like them more than they do celebrity endorsements.
That means that somebody like you can make quite a bit of money by using social media and other means to create a following that you can monetize. Once you have a solid following you can be sleeping and making money at the same time. We’ve talked about how you can be successful with that but in this article, we will go over hope you can make this happen in a few easy steps.
Table of Contents
1 – Find your niche
In the early days of social media and Youtube, you could be a daily vlogger and have no real topic and still build a large following. All you had to do was allow people to follow your daily life and you could make money.
These days it is very difficult to do that so you need to find a specialty. In other words, find a particular topic that you can be an expert on and focus just on that. This way people will be looking for answers that you can provide. If they like your content then they will follow you for more.
And advertisers love this because your audience has shown that they are interested in whatever market their product is in and are more likely to spend money than people who are following more for general entertainment.
If you like woodworking, then focusing on building furniture should be your focus. If it’s a special make up technique you have then do just that.
2 – Know your audience
You should create a sort of avatar for the ideal person that you think will respond best to your content. This way you will be able to understand exactly what the typical follower is looking for. Then it becomes very easy to create engaging content that they will enjoy.
Having a content strategy hinges on understanding your audience and becoming a successful influencer hinges on the right content.
3 – Be consistent
Just like with a favorite TV show, people like to know when to expect more of your content. You’ll need to keep a regular posting schedule for people to easily follow.
It starts with finding the right time to post when you will have the maximum effect and views and from there, create a campaign which follows the schedule religiously. Schedule certain types of posts on certain times and days every week and then post things like live shows at another time but always the same every week.
This will help you tremendously in building a following. If you post inconsistently, the algorithm will drop you very fast and you will struggle to create a following as many people won’t see your posts.
About Carson Derrow
