Nowadays, a product’s packaging is considered an important part of how customers experience the product itself. If you want your product to stand out from the competition, you need to get the packaging right. It shouldn’t be just an after-thought. The packaging and the product have to go hand-in-hand so that your products look presentable enough once they reach the hands of your customers.
However, while important, this doesn’t mean that your product packaging always has to be expensive. Buying in bulk, for instance, is often a good solution to reduce costs. In fact, this is almost always the best way to go, not just so you can save but also so you can develop a good working relationship with suppliers for better continuity of the same kind of packaging.
That said, there are many other good reasons why you should aim to choose the right bulk packaging solutions. These include the following:
1. It Sets Your Products Apart From Competitors
What’s one factor that can make your products and services stand out from the competition? It’s your product packaging.
For instance, imagine that your competitor has plain and dry-looking packaging on the shelves in their store. But yours is attractive and eye-catching. You can drive more potential customers in your direction to try out what you have to offer.
Moreover, it also completes the entire look of your products. If you’re selling environmentally-friendly products, then looking for the right bulk packaging supplier can help ensure that your packaging is consistently made of recycled products. Take a different industry as an example. If your business is involved in the procurement and distribution of hazardous materials, prioritizing bulk packaging solutions will guarantee the use of UN bulk bags.
2. It Affects How You Can Display And Promote Your Products
There are many bulk packaging suppliers you can choose from. But you shouldn’t settle for anyone less than the best for your business. Always aim for the one that can give you the best results, in terms of bringing in a better display of your products while also promoting it.
For those in the food business, this means that your packaging has to contain the right information like the ingredients, allergy restrictions or warnings, and even the nutritional facts, if applicable. If you don’t go with a good supplier, then there might be errors in the printing of these vital information, and it’ll take time to complete printing all the details.
When you’re dealing with something as important as food, you should leave no room for error. Everything should always be accurate.
Beyond that, having the right packaging with the information displayed also helps your customers manage their expectations. Remember that this all boils down to customer satisfaction. The more accurately they can form their expectations, the lower the chances that they’ll be disappointed with their purchase.
3. It Protects Your Products
The right bulk packaging for your products also serves as a much-needed layer of protection. This is especially necessary if you’re running an online business, and you still need to ship your products and services to your customers. Without the appropriate packaging, your products might arrive at your customers’ doorstep damaged.
When in transit, your products need to be protected against humidity, improper handling, light, and heat, among others. So, depending on the products you’re selling, this can mean using layer upon layer of packaging like bubble wrap, paper, and boxes.
If you don’t buy in bulk, this can get costly. And remember, it’s the buyer that shoulders this expense as you add it on the sticker price of the product and the shipping fee. If your products are then priced too high compared to competitors, then you may lose potential customers.
Along this line, buying in bulk for the purpose of protecting your products can also ensure that at any given time, you have enough supply of these packaging just in case you suddenly experience an influx of orders.
4. It Can Set The Right Message
Did you know that product packaging is also now an important form of marketing? Think about it this way: Do you remember the bright and vivid colors of your favorite cereal? When you see that box, do you instantly associate it with the logo and the colors of that cereal you’ve been buying for so many years now?
That’s how important good packaging is. So, if you want to be able to achieve that too, then it’s necessary to choose the right bulk packaging supplier. Not only can you get the best price, but this can also help you avoid jumping from one supplier to another.
The idea of packaging as a marketing tool is gaining traction because it’s what people see first when your products are on the shelves. Before customers even get to try what’s inside, it’s the packaging that will entice them to go ahead and pick the product. It’s what will capture their attention.
With a good bulk packaging supplier, you can ask for the best price, which means that you won’t have to skimp on the quality and the looks of your product packaging.
5. It’s A Matter Of Safety
Especially when you’re selling products and services with very few preservatives, the right packaging can keep the contents safe. It’s the packaging that holds the entire product together to avoid spoilage and spillage.
For example, there are certain products where amber glass packaging is the ideal choice to protect them against heat and light exposure. If you don’t buy in bulk, you may have a hard time regularly ordering these amber glass bottles. There are some products that you’ll have to ensure they’re properly sealed and wrapped well. Otherwise, they may get spilled and soiled while in transit.
In many instances, having the right product packaging can spell the difference between food items that stay safe for consumption and use and those that aren’t.
Conclusion
When you stop to think about it, your product’s packaging truly is the icing on top of the cake. Once your product leaves the manufacturing plant, the only way for you to take it up a notch, keep it protected, and make it more competitive and presentable to buyers is by clothing it—quite literally—with the right packaging. The tips above should convince you even more as to why deciding on the right bulk supplier is very important.
About Carson Derrow
